Digital products to sell in 2027: 15 ideas, real prices, and how selling works
What sells, what it costs, where to list it, and how a sale works when there is nothing to pack or ship.
By Polina Beletskaya, Marketing Director at Sellvia · 8 min read
Quick answer
The best digital products to sell are small, practical files people use right away: checklists, planners, short guides and eBooks on everyday topics like meals, style, skin care, pets and money. Most sell for $3 to $25. There’s no inventory: the buyer pays and gets a download.
- Easiest for beginners: checklists and planners.
- Least crowded: narrow topics, like "separation anxiety in dogs" instead of "dog training."
- Where to sell: Etsy, Gumroad, Payhip, your own store, or a store that comes loaded with products.
What are digital products?
A digital product is a file people buy and download: a PDF guide, an eBook, a printable planner, a template, a course. Nothing gets boxed or shipped.
You make it once and can sell it again and again, because a download never runs out of stock. That’s why digital products suit a side business. There’s no warehouse and no trip to the post office, and a sale can happen while you’re asleep.
15 digital products to sell in 2027
Roughly from easiest to make to most work. The first 10 are everyday topics you’ll find in the Sellvia catalog, with real examples where we have them. The last 5 you’d make yourself.
1. Checklists
One page, one job: a packing list, a moving checklist, a new-puppy checklist. The easiest digital product to make, and an easy impulse buy. Example: Etsy Shop Sections Success, a seller checklist, $2.99.
2. Planners
Meal planners, budget planners, cleaning schedules, habit trackers. Printable or fillable PDF. People use them every week, so a good one feels worth paying for.
3. Recipe books and meal plans
A week of dinners, a slow-cooker collection, lunch-box ideas for kids. Pair recipes with a shopping list and they become a planner too.
4. Style and capsule wardrobe guides
How to build 20 outfits from 12 pieces, what to pack for a trip, what to wear for a season. Example: Spring Capsule Wardrobe Guide, $6.99.
5. Skin-care and self-care routines
Morning and evening routines, a 14-day reset, sleep and stress checklists. Example: Clear Skin Code, a 14-page PDF guide, $5.99.
6. Pet care and training guides
Puppy basics, leash training, cat behavior. Narrow topics work well here. Example: Managing Separation Anxiety in Dogs, $11.99.
7. Parenting guides and kids’ activity packs
Screen-free activities, chore charts, bedtime routines, printable games for a rainy day.
8. AI how-to guides
Plain guides to using AI tools for one task: writing emails, planning meals, practicing a speech. Example: AI Tools for Public Speaking Practice, $7.99.
9. Travel guides and trip planners
Packing lists, budget trackers, day-by-day itineraries. In the Sellvia catalog these sit in AI bundles such as Traveling Smarter AI Pack and Perfect Travel Plan.
10. DIY, home and craft eBooks
Wall decor, small repairs, gardening, organizing a closet. Longer eBooks sit at the top of the price range. Example: Hands That Create Walls That Speak, $20.99.
11. Printable wall art
Quotes, botanical prints, kids’ room posters. Quick to make if you design, and crowded on Etsy, so pick a clear style.
12. Templates
Canva templates for social posts, resumes, wedding invitations, spreadsheet budgets. Buyers edit them, so they need to be easy to change.
13. Online courses
The most work and the highest price. Video lessons plus worksheets on a skill you already teach well.
14. Stock photos, presets and fonts
For photographers and designers. Sold in packs, often to other creators.
15. Bundles
3 to 5 related products sold together at a higher price: a meal planner plus a recipe book plus a shopping list. The Sellvia catalog has ready-made bundles such as Cozy Family Meals Smart Planner and Energy Balance AI.
Real examples with real prices
Six listings from plushoria.com, a live store built on Sellvia, with the prices shown on its pages on Nov 2, 2026:
Clear Skin CodeSkin-care guide, PDF · $5.99
Spring Capsule Wardrobe GuideStyle guide, PDF · $6.99
AI Tools for Public SpeakingSkills eBook · $7.99
Separation Anxiety in DogsPet training eBook · $11.99
Hands That Create Walls That SpeakDIY decor eBook · $20.99
Etsy Shop Sections SuccessSeller checklist · $2.99
Prices are set by each store owner and change. Treat them as examples of what stores charge.
What digital products sell best?
The ones that fix a small, specific problem today, at a price low enough to buy without a second thought. The good ones share a few traits:
- A clear promise in the title: "Build 20 outfits from 12 pieces" says more than "Style Guide."
- A few pages that are easy to use the same day.
- A price under about $15 for a first purchase.
- A cover that still reads on a phone screen.
A rough pricing pattern shows up across the stores we’ve looked at: checklists at $3 to $6, single guides at $6 to $12, and longer eBooks or bundles at $15 to $25.
How to find low-competition digital products
Go narrow. "Dog training" competes with thousands of listings. "Separation anxiety in dogs" speaks to one worried owner who wants an answer tonight. Same with "skin care" against "a 14-day routine for oily skin."
- Start with a broad topic you know: pets, cooking, money, kids.
- Add one specific problem inside it.
- Add who it’s for: new owners, busy parents, first-time travelers.
- Search the phrase on Etsy and Google and see how much comes up. Fewer, weaker results is a good sign.
Where to sell digital products
| Platform | Monthly cost | Per-sale fees | You make the products? |
|---|---|---|---|
| Etsy | None | $0.20 per listing, 6.5% transaction fee, 3% + $0.25 payment processing | Yes |
| Gumroad | None | 10% + $0.50 per direct sale; 30% through its Discover marketplace | Yes |
| Payhip | Free, $29 or $99 | 5%, 2% or 0% by plan, plus PayPal or Stripe fees | Yes |
| Shopify Basic | $39 ($29 billed yearly) | 2.9% + 30¢ with Shopify Payments; files sent through a digital downloads app | Yes |
| Your own store on Sellvia | $39 after 14 days free | You keep 50-70% of each sale | No: 1,000+ ready-made products are loaded |
Make your own if you have something to teach and enjoy creating. Your margins per sale are higher, and the products are fully yours. Expect weeks of work before the first listing is ready.
Start with a catalog if writing and designing products is the part you’d never get to. You give up part of each sale, and in return you open a full store on day one and spend your time on promotion. For the full side-by-side, see Shopify alternatives, with real fees.
How to sell digital products, step by step
- Pick a narrow topic using the steps above.
- Make the product or choose it from a ready catalog.
- Set a price in the $3 to $25 range for a first product.
- Put it in a store: a marketplace like Etsy, a checkout page like Gumroad or Payhip, or your own store (here’s what each costs to start).
- Write a product page that says exactly what the buyer gets: the number of pages, the format, and who it’s for.
- Deliver the file. Most platforms send the download after payment; on Sellvia you approve each order with one tap first. More on what runs on its own.
- Bring in buyers with ads, social posts or a link you share. A product nobody sees doesn’t sell.
What happens when someone buys
On a store built on Sellvia, a sale goes like this:
- A visitor finds the product, usually through an ad or a link you shared.
- They pay by card at checkout.
- The order shows up in the Sellvia app on your phone.
- You approve it with one tap, within 24 hours. If you’d rather not tap at all, automatic processing is a paid add-on.
- The buyer gets the download. If the sale came from Sellvia Ads, the ad fee for that sale comes out of your balance at this step.
On Etsy, Gumroad and Payhip the file goes out automatically after payment, and you make and list every product yourself.
People love the website, how fast it is, how clear. Shopping is like an easy one, two, three.
Jemma · Sellvia client · Growth Manager call, Oct 2026
Can you make money selling digital products?
Yes, people do, and plenty of listings also sit unsold. The difference is usually promotion. Plan for ads or regular posting from day one, and expect a few weeks of testing before you know what works.
Do the math before you pick a budget. On Sellvia, a $25 sale leaves you about $17. Our guide to what it costs to start an online store shows how many sales cover a given ad budget.
Start with a loaded catalog
Your store comes built and loaded with 1,000+ ready-made digital products, so you can spend your time on promotion.
Build my free store14 days free · Then $39/month · Cancel anytime · Card required.
Questions
What are the best digital products to sell for beginners?
Checklists, planners and short guides: they are quick to make, easy to understand and cheap enough to buy on impulse. If you would rather not make products at all, start with a store that comes loaded with them.
What is the easiest digital product to make?
A one-page checklist or a printable planner. You can make either in an afternoon with a free design tool.
Where can I sell digital products for free?
Etsy, Gumroad and the free Payhip plan have no monthly fee. Each takes a cut of every sale instead: Etsy about 9.5% plus $0.45, Gumroad 10% plus $0.50, Payhip Free 5% plus payment fees.
Do digital products need shipping?
No. The buyer gets a download, so there is nothing to pack, ship or return to a warehouse.
What price should I charge for a digital product?
Most everyday digital products sell for $3 to $25. Checklists sit at the low end, longer guides and bundles at the high end.
Do I need to create the products myself?
On Etsy, Gumroad and Payhip, yes. On Sellvia, no: your store comes loaded with ready-made digital products from the Sellvia catalog, and you choose what to feature.
How do buyers get the file?
After payment, the buyer gets a download. On Sellvia you approve each order with one tap in the app within 24 hours, then the download goes out.
Sources
- Etsy fees and payments policy, checked Nov 2, 2026
- Gumroad pricing, checked Nov 2, 2026
- Payhip pricing, checked Nov 2, 2026
- Shopify pricing (US), checked Nov 2, 2026
- Plushoria, a store built on Sellvia, checked Nov 2, 2026
About the author
Polina Beletskaya
Polina is Marketing Director at Sellvia and writes about ecommerce for Entrepreneur as a contributor. She has also worked as a strategy consultant, helping small business owners market their products online.
Sellvia makes one of the options in this guide. So we list every Sellvia cost, check other providers’ prices on their own pages, and say where Sellvia doesn’t fit.