Instagram Shop

Your own Instagram shop. Where style meets sales.

Open a stylish boutique directly on Instagram. Seamlessly connect inspired browsing with checkout and build a loyal, engaged audience.

Free 14-day trial · No inventory · No experience needed

Shoppable visual storefront

Transform your Instagram profile into a direct sales channel. The platform generates $83 billion in sales for the brands on it.

Tap a premium audience

Connect with Instagram’s high-intent shoppers. Your store places your brand within the world where purchase decisions are made.

Seamless shopping

From discovery to checkout, customers stay within a smooth, trusted experience. The path to purchase stays short and familiar.

What's included

A boutique designed for Instagram's ecosystem

Your store integrates with Instagram’s own features to support visibility and shorten the path from inspiration to sale for every customer who finds you.

  • Stunning product gallery

    A mobile-first layout that invites browsing, with every product shot sized for the feed.

  • Proven best-sellers

    Handpicked trending items, chosen because they already sell well to this audience.

  • Ready-made video content

    Promo videos cut for Reels and Stories, delivered ready to post from day one.

Open your Instagram boutique for free

Join brands selling where their audience is most engaged. Launch your visually-driven storefront and start showing products to your followers today.

Free 14-day trial · No inventory · No experience needed