You’ve done it. Maybe last night.
You were scrolling, half-watching, and a 15-second video showed you something you didn’t know you needed. A few taps later, it was yours. You didn’t search for it. You didn’t compare prices on three websites. It just… found you.
That’s how a big chunk of shopping works now. And every one of those taps lands in someone’s store.
So here’s the question this guide answers: what would it take for you to be on the other side of that tap? What you need, what to sell, what to post, and what it costs to start. Including the part most offers bury in tiny gray letters at the bottom of the page. Here, it gets its own section.
Instagram & TikTok store
All for FREE when you act here and now!
When did the feed turn into a shopping mall?
Quietly, and then all at once. US social commerce is forecast to pass $100 billion in sales in 2026, according to eMarketer figures reported by Retail Dive. And eMarketer expects about half of US social buyers to shop on TikTok this year.
The reason is simple. A store page tells you about a product. A short video shows it to you: in someone’s hands, in their kitchen, solving their problem. If you’ve ever scrolled past #TikTokMadeMeBuyIt, you’ve seen it in action.
Instagram works the same way, just a little more polished. Reels, carousels, a link in bio, and the shop is one tap away.
The three things you need to sell there
- A store. Somewhere for that tap to land, and somewhere people can actually pay.
- Products. Things people want, at a price that makes sense.
- Content. Videos and posts that stop the scroll.
Most people who want to start stall on at least one of the three. Usually all three. Which is exactly why we hand you all of them.
What you get: a store, an Instagram & TikTok store and the content to fill it
With Sellvia, you start with two things that work together: a full website and a store set up for where your audience already scrolls.
Your online store
- A website that’s yours. Fully hosted, SSL included, with a mobile-friendly design you can switch anytime.
- Products already inside. Your store comes with products already added, at no extra cost.
- A spot on Sellvia Mall. A Partner Account on our marketplace puts your products in front of more shoppers.
- A personal manager who guides your launch, plus 24/7 tech support.
Your Instagram & TikTok store
- A ready-made store set up for Instagram and TikTok traffic.
- Products picked for social audiences.
- Promo videos and captions. Professional videos and written captions you can post as they are or make your own.
- A setup playbook that walks you through connecting your store to your Instagram and TikTok profiles.
On top of that: a free $40 ad coupon for your first campaign, a free training session with our team, and an Amazon Seller Kit with a beginner’s guide, if you’d like to try selling there too.
How to start your TikTok & Instagram store, step by step
Step 1 – Claim your store
Sign up, then answer a short survey about the niche, design and domain name you’d like. We build the store, and it’s ready right after you finish. Your access details land in your inbox straight away.
Step 2 – Pick a corner of the internet you get
Home lovers. Fitness fans. Pet owners. Beauty lovers. Travelers. Pick an audience you understand, because you’ll be talking to them in every video. It’s much easier to make content about problems you know than about products you don’t care about.
Step 3 – Connect your profiles
Create (or switch to) business accounts on Instagram and TikTok, then follow the setup playbook to connect your store to your profiles. Each platform has its own selling rules and eligibility requirements, so check them as you go. Stuck? That’s what your personal manager and the free training session are for.
Step 4 – Post your first videos
Start with the promo videos and captions that come with your store. Post them as they are, or use them as a template and add your own voice. When you post promotional content, turn on each platform’s commercial or branded content disclosure. On TikTok, the first seconds matter a lot, so open with the problem, not the product.
Step 5 – Switch on your ads
Followers take time. Ads don’t wait for them. Your store comes with one-click ads that promote your products to shoppers, and the free $40 coupon covers your first campaign so you can see how it works before spending your own money.
Step 6 – Watch, learn, repeat
See which videos get people to tap through, and make more like them. Drop the ones that don’t. Nobody nails it on the first post. The people who keep going are the ones who treat every video as a small experiment.
Five video ideas you can film this week
- Start with the problem. “If your kitchen counter is always a mess…” Then show the product that helps. Problem first, product second.
- Close-ups. Show the product from every angle, with a voiceover. No face needed.
- POV videos. “POV: you just planned a whole road trip in 10 minutes.” Relatable beats polished.
- Build in public. “Day 1 of running my own online store.” People love following a journey, and it gives you endless content.
- Answer the comments. Every question someone asks under your video is your next video.
None of these need a studio, a ring light or a big following. A phone, decent light from a window and a clear message go a long way.
The honest part: what it costs and what it takes
We’d rather you hear this from us than from your card statement.
- The first 14 days are free, with full access to everything.
- After the trial, the plan is $39/month and renews automatically. That’s why we ask for a card at signup.
- You can cancel anytime. Cancel before the trial ends and you won’t be charged.
- Ads beyond the free $40 coupon are on you, and you decide how much to spend.
- Instagram and TikTok set their own rules. Their selling policies, eligibility requirements, and content and ad policies apply to your store, and they can change.
- Nobody controls the algorithm. Not us, not you, not the creator with two million followers. We can’t promise views, followers or sales.
- It takes consistency. We build the store, fill it with products and hand you content to start with. Showing up and posting is your part.
If that sounds fair, you’re exactly who this is for.
Quick answers
Do I need followers to start?
No. You can launch with zero. Growing an audience takes time, which is why your store also comes with one-click ads, so you’re not relying on followers alone.
Do I have to show my face?
No. Close-ups, voiceovers and the promo videos that come with your store all work without you ever appearing on camera.
Do I need to know how to edit videos?
No. Your store comes with professional promo videos and captions to start with. If you want to make your own, your phone is enough.
Do I need business or tech experience?
No. We build the store for you, the dashboard is made for beginners, and you can run it from a laptop, a tablet or a phone.
How fast will my store be ready?
Right after you finish the short signup survey. Access details arrive in your inbox, and you can book a free training session with our team.
Somebody’s store is getting that click. Why not yours?
Think back to that video from the start. The one that made you buy something you didn’t plan to buy.
Somebody made it. Often not a big brand with a film crew. More likely someone with a phone, a product they believed in, and a store for that tap to land on.
For years, the hard part was everything that came before the video: building a website, finding products, sorting out payments, learning to edit. That part is handled now. The store is built. The products are in. The first videos and captions are written.
Your first week could look like this
- Day 1. Claim your store and finish the short survey.
- Day 2. Pick your corner of the internet and set up business accounts on Instagram and TikTok.
- Day 3. Book your free training session and connect your Instagram & TikTok store to your profiles with the playbook.
- Day 4. Post your first promo video. Then another one.
- Day 5. Switch on your first ad campaign with the free $40 coupon.
- Days 6-7. Look at what got people tapping. Make more of that.
By the end of the week, you’re not just someone who scrolls past these videos. You’re someone who makes them. And if you decide it’s not for you, cancel before your trial ends and you won’t pay a cent.
What’s left is the part only you can do: pick your corner of the internet and hit post.
Free for 14 days. After your trial, $39/month. Cancel anytime – no charge.
Individual results vary and depend on the work you put in.
TikTok and Instagram are trademarks of their respective owners. Sellvia is not affiliated with, sponsored or endorsed by TikTok or Meta.