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How Perfect Paw Store Made $1M by selling dog collars!
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Case Studies

$1,011,653 Dropshipping In The Dog Niche (Secret Of High Margin Product Revealed!)

by Roman P. | | 5 min read
dropshipping-dog-niche

Do you love your dog more than anything in the world? No? You love money even more? Then make some by selling dog products!

Meet Perfect Paw store – an online store that is earning nearly $20,000 per month by selling the most basic dog accessories. The store maintains an 18% profit margin, spends heavily on advertising, and offers valuable insights into running a successful e-commerce business.

How is it even possible to achieve such results by selling collars and leashes? Well, it’s all about their strategy.

Why dog are products so good to sell?

Because there are tons of dogs! 66% of U.S. households (that’s 90 million potential customers) own a pet. Dogs are the most popular pet in the U.S. (65.1 million U.S. households own a dog).This means there is a huge market for dog products, ranging from food and treats to toys and accessories. Dog owners are always looking for new and innovative products that can improve the quality of life of their pets.

Google analytics dog store

Dog products are highly profitable. According to the National Pet Owners Survey, Americans spent $103.6 billion on their animal companions in 2020. The pet industry is resilient to economic downturns, as owners are willing to spend on their pets even during hard times. In fact, the average dog owner spends $730 every year on their pet. The average order value is about $65 which is quite high, and makes this one of the most profitable niches.

Online shopping: More and more pet owners are shopping online for dog products. Online shopping offers convenience, variety, and competitive prices for dog products. Ecommerce also allows you to reach customers from different locations and demographics.

Customer loyalty: Dog owners are loyal customers who tend to buy dog products regularly and frequently. They also value quality, service, and trust when choosing an online store. If you can provide them with a great shopping experience and a strong brand identity, you can build a loyal customer base that will generate repeat purchases and referrals.

As you can see, dog products are a lucrative niche for ecommerce that offers many benefits and opportunities. If you want to start or grow your ecommerce business with dog products, you need to do some research, planning, and marketing. You also need to find reliable suppliers, create an attractive website, and optimize your conversions.

What makes the Perfect Paw Store so productive?

Perfect Paw Store front page screenshot

Perfect Paw Store stands out from other pet stores in several ways. Here are some of them:

  • They focus on one niche: dogs. Unlike other pet stores that sell products for different kinds of animals, Perfect Paw Store specializes in dog products only. This allows them to cater to the specific needs and preferences of dog owners and offer more relevant and useful products for them.
  • They offer personalization options. One of the most popular features of Perfect Paw Store is that they allow customers to personalize their products with their dog’s name, photo, or other details. This adds a touch of uniqueness and fun to the products and makes them more appealing and memorable for the customers and their dogs.
  • They provide excellent customer service. Perfect Paw Store values customer satisfaction above everything else. They offer fast and free shipping within the US, easy returns and refunds, and friendly and responsive customer support. They also encourage customer feedback and reviews to improve their products and services.

Perfect Paw Store has achieved impressive results in the pet niche since its launch. They currently have over thousands happy customers across the US who love their products and recommend them to their friends and family. Their Instagram page has over 9K followers who engage with their posts and stories regularly.

How Perfect Paw became successful by selling generic and simple products

Perfect Paw Store sells dog products such as harnesses, leashes, beds, and toys. Their mission is to help dog owners improve their dogs’ lives and make their own lives easier. Their best selling product is the Personalized No Pull Dog Harness, which aims to prevent neck injuries and discomfort for dogs. The company is passionate about enhancing the lives of our furry companions. Whether you’re a seasoned pet owner or a first-time adopter, they’ve got you covered with an extensive range of high-quality pet care items. Let’s dive into what makes this store paw-sitively unique:

Their mission is simple: to ensure their customer’s dog’s comfort and safety. This simple harness distributes pressure evenly, allowing a pup to run around and explore without any tugging or pulling.

This company’s products are very basic and cheap to manufacture. Let’s check some of these out.

Perfect Paw Products

Strong Reflective Dog Leash

Perfect Paw Store product screenshot leash

screenshot google analytics dog leash

Despite being a completely basic product, the growing pet ownership makes demand for this kind of product ever-growing.

Personalized No Pull Dog Harness

Perfect paw store screenshot product dog harness

Google analytics dog harness

Something as simple as a harness sells easily for $60 and has a constantly growing demand. That’s what happens when you choose your niche correctly.

Cozy Calming Dog Bed

screenshot Perfect Paw store dog bed

google analytics dog bed

Once again, a completely unremarkable product, which still has an incredibly high demand, simply thanks to a growing market.

With products this basic and simple and prices so steep, you’d be surprised how much the customers love them! Don’t take our word for it – see what their satisfied reviewers have to say:

Perfect paw store screenshot positive reviews

How to build your own online pet store?

Before you launch: Find out more about pet owners and what they are looking for. Having a pet yourself gives you an edge!

Learn from experts: Get in touch with Forbes-level experts who will consult you and guide you along the way in your journey to ecommerce success!

Build your brand: Sellvia helps you create a unique identity for your online store. And with our 14-day free trial, you can start your business with no investments at all!

Choose products carefully: Opt for products that have a high demand and a good profit margin. If you don’t know where to find such products, look no further than Sellvia’s catalog! Our products provide on average up to $200 of margin per sale. This result is achieved due to their premium quality and high demand. Let’s look at one of our products:

Sellvia catalog dog carrier product

This simple product costs only $38 when purchased from our warehouse. However, due to the excellent quality and high demand, you can raise the price up to $175.99 on it and still easily find customers, giving you a $137.99 of profit per sale!

Make money: Enjoy running a business that you love and that brings you income.

So what are you waiting for? Start your own ecommerce store for free today and thank yourself tomorrow!

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by Roman P.
As a copywriter at Sellvia, Roman helps aspiring ecommerce entrepreneurs around the world learn how to launch and grow their online businesses. He has a degree in economics, which gives him an edge in understanding the ecommerce industry. Roman creates engaging and informative content that empowers people to achieve their full potential.
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