Black Friday Checklist: Top 10 Features For
Boosting Holiday Sales

Black Friday is nearly here, and for business owners like you, it’s not just any Friday – it’s the day that can make or break your sales goals and significantly boost your revenue. Last year, U.S. shoppers spent a record $9.8 billion, and the stakes remain high.

Here’s your ultimate Black Friday checklist to ensure your store thrives, tailored even for last-minute preparations. Let’s dive in and ready your business to rock this Black Friday!

Plus, don’t forget to take advantage of your special offer to save on this season’s main profit-boosters.

1. Refresh your product line with proven winners

As the holidays draw near, ensure your store is stocked with products your customers are actively searching for. 

Keep your assortment hot with:

• Weekly insights: Monitor top performers from over 1M client stores.
• Viral hits: Stay updated with trending products each week.
• Themed collections: Explore seasonal and niche best-sellers to cater to diverse customer interests.

2. Tailor your store’s look for the holiday season

First impressions count. Update your store’s theme effortlessly to match the seasonal vibe, making your design fresh and inviting.

Inspired by global brands, our themes are crafted to appeal to a broad audience.

3. Create irresistible offers for bargain hunters

Everyone loves a good deal, especially during the Holiday season.

• Create special deals: Use coupons to design compelling promotions with specific conditions, such as minimum spending amounts or category-specific sales.
• Bulk discounts: Encourage larger purchases with discounts on multiple items.
• Welcome coupons: Use pop-up forms and automated email campaigns to grow your customer base and encourage first purchases.

4. Kickstart your Social Media promotion

Engage with potential customers where they spend their time by crafting engaging posts and driving sales via TikTok, Instagram, Facebook, and other platforms.

• Social Media Marketing: Boost sales with premium, ready-to-post video content.
• Promo content: Drive early gift shoppers with viral-ready promo videos.
• Turnkey TikTok & Instagram Store: The easiest way to sell directly on social platforms with high-converting promo videos featuring hot products!

5. Expand your reach with YouTube

Reach 2.7 billion YouTube users with professionally crafted video content to showcase your products on YouTube, the second-largest search engine. 

80x your profits with Video Marketing!

Get professional videos for trending products and drive sales via top social media platforms.

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6. Optimize marketing efforts through automation

Maximize every site visit by automating your marketing and transform your store into a sales-generating powerhouse:

• Abandoned cart emails: Re-engage customers who leave without purchasing.
• Upselling & cross-selling: Recommend complementary products and exclusive add-ons to enhance each sale.
• Urgency triggers: Use countdowns and exclusive offers to motivate quick decisions.

7. Boost your customer base and sales with email marketing

Set up automated emails to remind customers about your store and make it easy for them to buy from you during the holiday season. 

• Grow your email list: Use pop-up forms with welcome coupons to transform store traffic into leads.
• Activate follow-ups: Send automated email sequences to consistently engage customers and introduce them to your assortment.
• Enjoy hands-free sales: With just one click, you can launch pre-designed campaigns that target your customers perfectly – no ad budget required!

8. Get an extra boost with targeted ads

Follow best practices when picking media and writing ad copies to ensure the best-performing ad campaign. 

9. Secure top Google rankings to drive free traffic 

Acquiring authoritative backlinks can increase your store’s visibility with SEO, improving your chances of being found by customers during their holiday deal searches.

10. Gain expert insights and skills at no cost

Continue learning with free courses from Sellvia Academy, enhancing your knowledge in SEO, SMM, email marketing, and more to refine your strategies.

• Learn with Sellvia Academy: Watch tailored video courses on dropshipping and ecommerce.
• Courses by industry leaders: Discover top professional courses based on your interests and business goals.
• Step-by-step guides: Gain in-depth knowledge on topics like video marketing and influencer marketing.

Final Thoughts

Take a deep breath – you’re ready for this! Whether you’re a seasoned pro or gearing up for your first Black Friday, you’ve got everything you need to make it a success. Roll up your sleeves and get ready to make this holiday season one to remember.

Let’s do this!