Case Studies

How This Amazon Store Made $2 Million On Comfort For The Whole Family 

by Denis K. | | 8 min read

Ever thought about turning a passion for the planet into some serious cash? Well, guess what? It’s totally doable. Let me tell you about this one Amazon store that’s all about keeping it green with eco-friendly bedding stuff. We’re talking soft, cozy sheet sets and pillowcases for grown-ups and kids alike. The kicker? They’ve raked in over $2 million! 

Imagine this: You’ve got a love for all things eco-friendly, a dash of entrepreneurial spirit, and a desire to make a difference (and, let’s be honest, make some money too). Whether you’re totally new to the ecommerce game or you’ve dipped your toes in before, this story is your sign that yes, you can jump in and make a splash.

And here’s the cherry on top: with Sellvia, you don’t have to worry about the nitty-gritty of setting up shop or finding the right eco-cool products to sell. They’ve got you covered from creating your online store to stocking it with goods that folks will love.

So, if you’re sitting there thinking, “Could I really do this?” Keep reading. We’re diving into how regular folks are making their eco-friendly mark on the world of Amazon and building a business that’s not just good for the wallet, but great for our planet too.

Why eco-friendly products?


Alright, so you might be thinking, “Why should I focus on eco-friendly products?” Well, let me lay down some facts that’ll make it crystal clear.

First off, the Green Technology and Sustainability Market is booming big time.

We’re talking about a market that was worth USD 14.3 billion in 2022 and is expected to grow at a rate of 19.5% annually from 2023 to 2032.

That’s not just growth, that’s an explosion of interest in living more sustainably. Companies big and small, from Google to your local start-up, are getting on board with renewable energy and sustainable practices because it’s not just good for the planet – it’s good for business.

And get this: there’s been a 71% increase in online searches for sustainable goods globally over the past five years, as reported by The Economist Intelligence Unit.

From New York to Nairobi, people are looking for ways to make their purchases matter for the environment.

Diving deeper, a report from McKinsey & Co. reveals that 66% of consumers worldwide, and a whopping 75% of millennials, actively consider a product’s sustainability before making a purchase.

That means two-thirds of your potential customer base are likely to choose a green option if they have one.

  • What’s in it for sellers?

So, what does all this mean for you, the seller? A whole lot of good stuff:

Huge Market Potential: With the eco-friendly market expanding rapidly, there’s a growing base of customers hungry for products that align with their values. This is a prime opportunity to meet a need and make a profit.

Brand Loyalty: Customers who choose eco-friendly products are not just making a purchase, they’re making a statement. If your products resonate with their values, you’re likely to earn their loyalty and repeat business.

Premium Pricing: Many consumers are willing to pay a bit more for products that are sustainable and ethical. This can translate into higher profit margins for your business.

Competitive Edge: By positioning your brand as eco-friendly, you can stand out in a crowded marketplace. This is especially true on platforms like Amazon, where differentiation is key.

Future-Proofing: With global trends moving towards sustainability, getting ahead of the curve now is a smart move for the long-term viability of your business.

Diving into the eco-friendly products niche isn’t just good karma – it’s smart business. With the market for green goods growing by leaps and bounds, there’s never been a better time to align your ecommerce venture with the values of today’s consumers. And remember, with Sellvia by your side, the path from green dream to green stream of income is a whole lot smoother. Let’s make a positive impact – and a tidy profit while we’re at it!

CGK Unlimited: Eco-friendly bedding with a mission


Dive into the story of CGK Unlimited, an Amazon store that’s been changing the game in eco-friendly home goods since 2011.

Based in Tampa Bay, Florida, this isn’t just any bedding store. It’s a testament to what happens when you combine a passion for sustainability with smart ecommerce strategies. Let’s peel back the layers of their success and see what makes them tick.

  • Niche Focus: Home essentials, with a spotlight on eco-friendly bedding products. CGK Unlimited has carved out a special place in the hearts of adults and kids looking for greener dreams.
  • Revenue Revelations: Pulling in an impressive $2,100,000 a year with around 70,000 orders annually, this store is living proof of the lucrative potential in green goods.
  • CGK Unlimited’s Vision: Hailing from Tampa Bay, Florida, CGK Unlimited has been on a mission since 2011 to deliver luxury without the hefty price tag. They saw the gap in the market where high-quality bedding was considered a luxury beyond the average consumer’s reach. CGK Linens by CGK Unlimited is perfect for those seeking premium bedding without draining their wallets.

Their philosophy is simple: high-quality, affordable bedding should be accessible to everyone. With premium materials that guarantee a blissful night’s sleep, CGK Unlimited is not just selling sheets, they’re promoting a lifestyle – a belief that everyone deserves to end their day in comfort without compromise.

“We’re on a mission to redefine the bedding game,” they share. “We want our customers to see what true quality feels like without the sticker shock. Our bed sheets are more than just fabric, they’re a promise of a better, more sustainable rest.”

Their product offering:


What’s behind their success?

  • Genuine Commitment: CGK Unlimited isn’t just in it for the green. They’re here to make a difference, offering luxurious yet affordable bedding that doesn’t cost the Earth – literally and figuratively.
  • Market Savvy: By understanding their audience’s desires for eco-friendly, high-quality, and affordable bedding, CGK Unlimited has nailed their market fit.
  • Quality and Affordability: Striking the perfect balance between premium quality and accessibility has allowed them to stand out in a crowded marketplace.
  • Leveraging Amazon: Utilizing Amazon’s vast platform, CGK Unlimited has effectively reached eco-conscious consumers across the globe, scaling their impact and income.
  • Community and Customer Focus: With a keen focus on customer satisfaction, CGK Unlimited has built a loyal following, proving that putting people (and the planet) first is a formula for success.

CGK Unlimited’s journey from a Florida-based startup to a multi-million dollar Amazon success story is inspiring for any aspiring ecommerce entrepreneur. Their mission-driven approach to offering high-quality, eco-friendly bedding at affordable prices resonates deeply with today’s consumers.

And with partners like Sellvia, realizing your ecommerce ambitions, especially in the green space, is more attainable than ever.

Launch your eco-friendly products online store with Sellvia

Dreaming of starting an online store that champions eco-friendly products? Look no further – Sellvia is your gateway to turning those green dreams into a profitable ecommerce reality.

  • Build your eco-conscious store with Sellvia

At Sellvia, we go beyond the basics to create an online store that reflects your dedication to sustainability and your business aspirations. We curate a collection of the most sought-after eco-friendly products, setting your store up to be the talk of the town.

Our commitment is to ensure your ecommerce site is not only up and running but thriving and profitable. Our modern, intuitive store designs are engineered to capture your customers’ attention, encouraging them to stay and explore.

  • Effortless store management

Managing your store with Sellvia is as easy as it gets. Our platform is designed with your convenience in mind, streamlining everything from order processing to product updates, and engaging with customers worldwide.

Dive into our product catalog featuring detailed descriptions that will enhance your marketing efforts and attract eco-conscious shoppers.

What’s more, our fulfillment center is all about speed, making sure your customers receive their eco-friendly goods swiftly, enhancing their shopping experience.

  • Profit from high-demand eco-friendly products

Our market research team focuses on identifying the most profitable, in-demand eco-friendly products, ensuring you enjoy healthy margins effortlessly. Here are just some eco-friendly products you can find:











Here’s how Sellvia boosts your ecommerce venture:

  • Curated Product Selection: Explore our selection of top-notch, in-demand eco-friendly products that align perfectly with your store’s theme.
  • Profitable Sales Process: Maximize your revenue with every sale, thanks to our strategic approach designed to enhance your profitability.
  • Efficient Reordering System: Restock your bestsellers at lower costs, boosting your profit margins with each order.
  • Streamlined Fulfillment Services: Let us handle the logistics, from packaging to shipping, ensuring your customers enjoy fast delivery.

Ready to make your mark in the eco-friendly ecommerce market? With Sellvia, you get more than just a platform, you gain a dedicated partner in your success journey. Seize the opportunity to create a flourishing online business that caters to the growing demand for sustainable products. Embark on your ecommerce adventure with Sellvia today and watch your business bloom.

by Denis K.
Denis is a copywriter at Sellvia. Having graduated from the Faculty of International Business as a specialist in advertising, he explores the rapidly changing and evolving digital marketing industry and feels committed to sharing his findings with a wider reader’ audience.
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