Ever be there browsing on your Facebook feed and suddenly stop and see something from a brand that really captures your attention? Chances are, you are looking at an image or video that is sponsored. That means, it is a paid-for ad by the company to advertise its product(s) or service(s). You’re looking at a Facebook ad, and these ads are essential for driving traffic to your website in addition to boosting awareness and sales.
But what makes a Facebook ad a great Facebook ad? Well, it has to captivate your targeted viewer whether through its video or imagery used, or simply its messaging. Plus, it has to be something that actually appeals to whomever is seeing the ad.
8 best Facebook ads to get inspiration from
Today, let’s take a look at 8 best Facebook ads. Note that some examples aren’t actual ads, but their mediums are completely applicable to creating an ad.
Pictures speak a thousand words. And that’s what Japanese luxury-car brand Lexus understood when posting this stunning set of photos of its vibrantly-blue LC sportscar. If you ever have a set of coordinating images from a photoshoot or ad campaign, they absolutely should be incorporated into your ad creative for your social media. Because everyone loves high-quality, eye-catching imagery. A single call-to-action also helps solidify the entire ad experience.
Dr. Dennis Gross
What’s the goal of Facebook ads? To engage your target audience, yes — but in the end, it’s usually to convert a lead into a customer (convincing them to buy on your website). And one great (and direct) way to do it, as seen here with dermatologist brand Dr. Dennis Gross, is to utilize a carousel ad, where viewers have multiple call-to-action links to multiple items or offers. This can diversify your ad offering if you don’t have just one particular conversion goal in mind.
In a similar (but more artistic) way, mega-retail chain Target shows here an interactive ad done with its Facebook Shop being utilized. Users can click on what item they like in an image, view options and info, and click a call-to-action button to visit the company’s website to buy the item. Sometimes they can even buy from the shop directly.
This kind of ad is effective due to its interactive nature.
But sometimes, your goal is to just drive awareness and traffic to a certain page. This is especially useful for new item launches or campaigns, as seen here with luxury automaker BMW. Here, BMW tells a story with a professionally-crafted video ad that introduces a new vehicle. Video production for ads can be costly but are often worth it due to the richer visuals and engaging nature of animation for messaging in general.
One very popular way to run ads now in the age of TikToks is to, well, use a TikTok. Seen as immense marketing vehicles in themselves, TikTok videos can drive awareness or push a product with ease in just a few seconds (and compared to high-production video ads, are much less expensive and easy to produce). We see here an example from skincare subscription service Apostrophe — the brand is using a promotional TikTok from a licensed dermatologist to speak to why the brand’s service is so great.
When all else fails, dogs always do the trick, right? Huggie Pup, a manufacturer of plush toys for dogs (yes, dogs for dogs), utilizes a fun brand video to showcase the benefits of its plushies. Instead of a flashy brand video that tells a story, a video that directly shows your item in use or illustrates its benefits can also be a great ad. After all, that’s what ads traditionally do, right?
Of course, we cannot talk about ads without mentioning testimonials. Word of mouth is always one of the most trusted forms of advertising — you get get testimonials and thoughts from your very own customers, or you can engage in influencer marketing via sponsored posts. Express Men here uses a video from Juwan Johnson, a member of the New Orleans Saints football team, to showcase the athlete’s favorite picks from the brand.
And remember: great imagery and video aside, the copy you use for your ad should be quick, succinct, and attention-grabbing. Whether you have a large ad campaign to push or just one-off items to advertise, make sure you create an immersive experience that speaks to your brand’s uniqueness and wonder.
SUMMARY: Facebook ads are a great and necessary way to help advertise your business. And when you utilize different mediums (carousel, Facebook Shop, videos), you can create tailored click-and-buy experiences for your targeted audience.