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Industry Tips

What To Sell For Black Friday & Cyber Monday?

by Artemis K. | | 8 min read

Black Friday and Cyber Monday are right around the corner, and the online shopping world is bracing itself for the storm. These aren’t just regular shopping days; they’re colossal events, opportunities that have the power to catapult your sales and online presence to dizzying new heights. If the idea of buyers thronging your online store, carts full and eager to check out doesn’t excite you, well, it should. Because there’s simply no better time than Black Friday and Cyber Monday to unlock the doors to a rush of eager buyers, ensuring your profits and brand reputation. If you’re not gearing up, you’re missing out on the ecommerce gold rush of the year.

Black Friday & Cyber Monday: is it your chance to boost sales?

a picture previewing the text on how to get floods of customers for your store for Black Friday & Cyber Monday

Ah, the allure of Black Friday and Cyber Monday for ecommerce. But why exactly should you prepare your store for these monumental sales events? Here’s why.

  • Unprecedented sales volumes

According to a CNN report, in 2022, Black Friday online shopping sales reached an astonishing $9 billion, a figure that’s predicted to grow by at least 15% this year. This isn’t just a shopping day; it’s an online shopping phenomenon.

  • Capture new audiences

An emotional study by CNN also found that a whopping 28% of online shoppers on Black Friday and Cyber Monday are first-time buyers from that particular store. This means you’re not just selling; you’re building your brand and customer loyalty.

  • High purchase intent

According to Adobe Analytics, consumers don’t just browse during these sales; they come with a clear intention to buy. The average order value on Black Friday in 2022 was an impressive $400. That’s commitment!

  • Risk of missing out

According to CNN, 69% of online shoppers have FOMO (Fear Of Missing Out) during Black Friday and Cyber Monday deals. This powerful emotion drives impulse purchases, making consumers more likely to buy when they sense a good deal.

  • Tremendous return on investment (ROI)

For every marketing dollar spent on Black Friday campaigns, brands saw an average ROI of $6.20, as reported by eMarketer. The potential return on your investments during this period is simply mind-blowing.

The numbers and emotions don’t lie. These days provide a strategic advantage that is too significant to be ignored, with soaring sales, brand visibility, and customer acquisition at their peak.

It remains for you only to learn what to sell for Black Friday & Cyber Monday. So let’s get to the point!

Adult and Kids Apparel

  • Eco-Friendly Bamboo T-shirts

a picture showing a bomboo t-shirt to sell for black friday & cyber monday

As consumers lean towards sustainability, these shirts not only guarantee comfort but also align with green initiatives. Perfect for the environmentally-conscious shopper and a guaranteed Black Friday hit.

  • Tech-Infused Rain Jackets

a picture showing a rain jacket to sell for black friday & cyber monday

Merge fashion with functionality. With in-built technology, these jackets not only protect against rain but elevate the wearer’s style game. They’re the modern shopper’s dream.

  • 80s Vintage Leather Jackets

a picture of 80s leather jacket to sell for black friday & cyber monday

The allure of retro never fades. Capitalize on nostalgia and offer these classic leather jackets that resonate with fashion-forward consumers yearning for a throwback.

  • AR Interactive Kids’ Pajamas

a picture showing an interactive kids pyjama to sell for black friday and cyber monday

The next big thing in kidswear, these pajamas promise both entertainment and comfort. Parents will scramble to provide this innovative bedtime experience to their kids.

  • Thermal Adaptive Winter Coats

a picture showing what to sell during the holiday season

A winter essential with a twist. These coats adjust to temperature changes, ensuring optimal warmth, making them a must-have for the approaching cold months.

Sport & Outdoors

  • Portable Solar Charger

a picture showing what's trending during the holiday season -- it's a solar charger

In an era valuing sustainability, this charger meets the needs of outdoor enthusiasts. Expect a surge in demand as people gear up for winter adventures.

  • Compact Camping Tent

a picture showing a camping tent to sell for black friday and cyber monday

Targeting the modern camper, this tent’s lightweight and robust design promises an effortless camping experience. It’s a must-add for outdoor enthusiasts.

  • Luxe Fitness and Wellness Tracker

a picture of a fitness band that customers are eager to buy on BF and CM

As health remains paramount, this tracker stands out with its wellness features, ensuring shoppers stay fit and informed.

  • Time Marked Smart Water Bottle

a picture showing what to sell for BF and CM to make profit

Elevating hydration to an art, this smart bottle is a sure hit. Its unique time markers will lure in the fitness-focused consumers.

  • Adventure Starter Kit

a picture showing a traveler kit to sell online in october and november

Adventure awaits with this all-in-one kit. An irresistible pick for budding explorers and seasoned adventurers alike.

Pet Products

  • Automatic Dog and Cat Feeder

a picture showing a dog and cat feeder that make a buzz on the market

Tap into the smart home trend. Pet owners will flock to this feeder that promises convenience and tech-savviness in one.

  • Multi-Laser Interactive Cat Toy

a picture showing what special products to sell in your pet store

Cater to the cat lovers! This toy’s promise of hours of interactive fun will have it flying off shelves.

  • Eco-friendly Snuggle Pet Bed

a picture showing what to sell in your pet store

Merging comfort with eco-consciousness, pet owners will love treating their fur-babies to this sustainable luxury.

  • GPS Pet Tracker

a picture showing a pet tracker that is a highly demanded product on the market

Offer pet owners peace of mind. This GPS tracker ensures their beloved pets remain safe and traceable.

  • Kitchen Organic Pet Snacks

a picture showing what to sell in your pet store for profit

Dive into the organic pet care trend. These snacks not only promise health but also cater to the growing demand for eco-friendly pet products.

Phone and Laptop Accessories

  • Foldable Phone Stand

a picture showing what gadget accessories to sell this year

Combining convenience with portability, this stand is the perfect accessory for the ever-growing smartphone user base.

  • Anti-Blue Light Screen Protector

a picture showing a uf screen protector making a buzz on the market

Health-conscious and tech-savvy consumers will flock to this screen protector, ensuring their eyes stay protected in the digital age.

  • Laptop Cooling Pad

a picture showing a laptop cooling pad that's extremely trending online

Target gamers and heavy-duty users with this cooling pad, ensuring their devices remain optimized.

  • Magnetic Phone Case Wallet

a picture showing a magnet phone wallet to sell online

Marry style with protection. Consumers will adore this functional yet chic phone accessory.

  • Global Travel Adapter with USB Ports

a picture showing a travel adapter to sell for black friday and cyber monday

Perfect for the globetrotter, this adapter promises worldwide compatibility, ensuring devices remain charged everywhere.

Home and Kitchen Accessories & Decor

  • Smart Coffee and Espresso Maker

a picture showing a coffee maker trending on Black Friday and Cyber Monday

Coffee lovers will be drawn to this. Offering a barista-like experience at home, expect a surge in sales.

  • Modular Wardrobe System

a picture showing what people buy on Black Friday and Cyber Monday

Space-saving and stylish, this modular wardrobe appeals to urban dwellers seeking optimization.

  • Wall Art Paint Stenciling Kit

a picture showing the most unexpected products to sell online

DIY enthusiasts will rejoice. This kit promises a personalized artistic touch to homes, making it a sure hit.

  • Eco-friendly Non-stick Cookware Set

a picture of non-stick kitchen tools to sell online for profit

Cater to the eco-conscious chef. This cookware not only promises performance but also resonates with green initiatives.

  • Holiday Scented Candles

a picture showing holiday scented candles trending at the end of the year

Set the festive mood. These candles offer a sensory treat, making them perfect for the holiday season shopping.

Gadgets and Accessories

  • Noise-Canceling Wireless Earbuds

a picture showing earbuds that are hot on the market

Elevate the audio experience. With top-tier noise cancellation, expect these to be on every audiophile’s wishlist.

  • Capsule Mini Projector

a picture showing a capsule projector as a trending product to sell

Bring the cinema home. This mini projector is perfect for movie buffs and families alike, promising nights of entertainment.

  • Smart Ring

a picture showing a smart ring that's new and hot on the market

The future of fashion-tech. This ring isn’t just an accessory; it’s a statement piece resonating with the tech-savvy fashionista.

  • Wireless Power Bank

a picture showing a wireless power bank that's new and hot on the market

Catering to the always-on-the-go consumer, this power bank promises reliability and performance.

  • Augmented Reality Headset

a picture of ar tool to sell online

Step into the future. This AR headset promises an unparalleled immersive experience, making it a top pick for tech enthusiasts.


  • Essence Minimalist Bracelet

a picture showing a bracelet to sell online in your jewelry store

Timeless elegance meets modern minimalism. This bracelet promises to be a staple in every fashion-forward consumer’s collection.

  • Fashion Subscription Box

a picture showing how to build a business with a fashion subscription box

A personal stylist in a box. Expect fashion enthusiasts to gravitate towards this curated experience.

  • Hybrid Smartwatch Purse

a picture showing a smart bracelet to sell online

Where tech meets fashion. This hybrid offers the best of both worlds, making it an irresistible pick.

  • Sustainable Canvas Slip-ons

a picture showing simple products to sell online for profit

Eco-friendly and stylish, these shoes tap into the sustainability trend while ensuring consumers remain chic.

  • Digital Sneakers for Metaverse Platforms

a picture showing meta snickers that's a new trend online

Stay ahead of the curve. As the metaverse expands, these digital sneakers will be the next big fashion statement.


  • Organic Skincare Set

a picture showing a skincare set to easily sell online

Dive into the organic beauty trend. This skincare set promises purity and performance, attracting beauty aficionados.

  • Vegan Lip Gloss Set

a picture showing an eco-friendly lipstick to sell online

Eco-friendly cosmetics are always in demand. It ensures consumers look glamorous while feeling ethically sound.

  • Hair Styler Complete

a picture showing a hair styler analog Dyson to sell online for profit

Elevate hair styling. With its advanced technology, expect this styler to be on every beauty lover’s wishlist.

  • Beauty Subscription

a picture showing how to make money on beauty subscription boxes

Curated beauty at its best. Such subscriptions promise a monthly dose of luxury, making it a must-have.

  • Reusable Makeup Remover Pads

a picture showing the most unexpected products to sell online and make money

Eco-friendly and efficient. These pads tap into the sustainable beauty trend, making them a top pick.


  • Elite Indoor Hydroponic Garden

a picture showing an indoor gardener to sell online for profit for Black Friday and Cyber Monday

Urban gardening made easy. This hydroponic garden promises fresh produce year-round, luring in city dwellers.

  • Organic Gardener Subscription Box

a picture showing how to build a gardener subscription box business

Green thumbs rejoice! This subscription ensures gardeners have everything they need for a lush paradise.

  • Solar Powered Garden String Lights

a picture showing what to sell for Black Friday and Cyber Monday

Illuminate gardens sustainably. These lights promise ambiance without the energy bill, making them a hit.

  • Garden Ergonomic Hand Tools

a picture showing garden tools making a buzz on the market before Black Friday and Cyber Monday

Comfort meets gardening. These tools promise to make gardening a breeze, ensuring every gardener’s delight.

  • Decorative Hummingbird Feeder

a picture showing a bird feeder to sell online for profit

Beauty meets function. This feeder not only attracts birds but also adds an artistic touch to gardens.


  • Animated Christmas Village with Music

a picture showing a toy village to sell online for profit

Transport consumers into a winter wonderland. This village promises hours of festive joy, making it a Black Friday must-have.

  • Handcrafted Reusable Advent Calendar

a picture showing an advent calendar to sell online

A sustainable approach to counting down. Expect families to be drawn to this crafty and eco-friendly festive treat.

  • DIY Christmas Ornament Crafting Kit

a picture showing a diy christmas kit

Offer a personalized touch to Christmas trees. This DIY kit promises festive fun, ensuring hours of family bonding.

  • Themed Thanksgiving Gourmet Gift Box

a picture showing a gourmet box to sell online for black friday and cyber monday

Indulgence meets tradition. This gift box is perfect for those looking to treat their loved ones during the holidays.

  • Virtual Reality New Year’s Eve Party Kit for Oculus

a picture showing vr glasses to sell online for Black Friday and Cyber Monday

Ring in the New Year with a bang. This VR kit promises a unique celebration, making it a top pick for tech enthusiasts.

Black Friday & Cyber Monday: ready, set, profit

a picture introducing black friday & cyber monday

As the shopping mania of Black Friday and Cyber Monday approaches, there’s no overstating the importance of having your store well-prepared. This isn’t just another sales opportunity; it’s a pivotal moment in the ecommerce calendar that can set the tone for your brand’s success into the next year.

From building a loyal customer base to experiencing unprecedented sales figures, the advantages are plentiful. But how do you ensure you’re stocking the right products that buyers desperately want?

The solution is simple: Partner with Sellvia. We offer a comprehensive catalog of proven ecommerce best-sellers. And the icing on the cake? Super-fast shipping that your customers will love.

Don’t leave your Black Friday and Cyber Monday success to chance. Equip your store with the best, and watch the sales roll in. Join the Sellvia family and be part of the ecommerce revolution.

by Artemis K.
Artemis isn't just a senior copywriter at Sellvia, he's an ecommerce storyteller. With his BA in International Communication and MA in Advertising, he journeyed from the petrochemical industry to a purpose-driven role at Sellvia. Today, he crafts content that doesn’t just guide people to start successful ventures but helps them amplify their dreams, tap into their full potential, and see that success is much closer than it appears.
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