Clothing is a lucrative realm in online business, a thriving niche that holds immense profit potential. In fact, today we have a story about a company which built itself entirely on selling clothes! Curious to delve deeper into the secrets behind Gymshark’s success? Then prepare to discover more about this exciting opportunity!
The rise of a fitness unicorn
Gymshark is a fitness clothing brand that started in 2012 in the UK. It is now one of the most popular and successful brands in the industry, with a valuation of over $1.3 billion. How did Gymshark achieve this remarkable growth in less than a decade? This case study will explore the history, the products, the marketing, and the challenges of Gymshark, and explain why it is a fitness unicorn.
Gymshark was founded by Ben Francis, a 19-year-old student who had a passion for fitness and technology. He started the business with his friend Lewis Morgan, using a sewing machine and a screen printer to make their own fitness wear. They sold their products online and at fitness trade shows, such as BodyPower Expo, where they gained a lot of attention and customers.
Gymshark’s products were different from the traditional fitness wear, as they focused on performance, comfort, and style. They also catered to the growing trend of social media fitness influencers, who were looking for clothing that could showcase their physique and personality. Gymshark partnered with many of these influencers, such as Nikki Blackketter, Steve Cook, and Lex Griffin, and gave them free products and commissions in exchange for promoting the brand on their platforms.
This strategy proved to be very effective, as Gymshark’s social media presence and fan base grew rapidly. The brand also created its own content, such as blogs, podcasts, videos, and events, to engage with its audience and build a loyal community. Gymshark’s motto was “Be a visionary”, which reflected its ambition and innovation.
The products of Gymshark
Gymshark’s products are designed to enhance the performance and appearance of fitness enthusiasts. The brand offers a wide range of clothing and accessories for men and women, such as leggings, shorts, hoodies, sports bras, t-shirts, tanks, socks, hats, bags, and more. Some of the most popular and iconic products are:
Lifting club shorts
This is a collection of clothing and accessories that show your passion for lifting. You can wear them to the gym, to the Gymshark Lifting Club, or anywhere else you want to rep the club. The Lifting Club products are made with high-quality materials and have a cool graphic design.
The critical collection
This is a collection of simple and essential clothing that are suitable for any workout. They are made of a cotton and elastane blend that is soft and durable. These have a slim fit and a minimalist design and come in various colors and sizes, and include t-shirts, tanks, shorts, joggers, and hoodies.
Rest day joggers
These are joggers that are perfect for your rest days. They are soft, cozy, and comfortable. You can relax in them, do some light activities, or just chill at home. The joggers come in different colors and styles to suit your mood.
The power of female fashion in ecommerce
You’ve seen how successful these men’s products are, but women’s products are even better!
Firstly, it’s essential to note the booming market for women’s fashion. Women are often more inclined to purchase clothing items regularly compared to men. Whether it’s keeping up with the latest trends or simply refreshing their wardrobe, women tend to be more frequent shoppers. This consistent demand translates into a steady stream of potential customers for dropshippers of female clothing.
Moreover, women’s fashion tends to offer a wider variety of styles, designs, and accessories. From dresses to tops, skirts to shoes, the options are seemingly endless. This diversity allows dropshippers to cater to a broader audience with differing tastes and preferences, thereby increasing the potential for sales and profitability.
Additionally, women are often more willing to invest in higher-priced items and designer brands. Whether it’s for a special occasion or simply to treat themselves, women are known to splurge on quality clothing pieces. This willingness to spend can result in higher profit margins for dropshippers, especially when partnering with reputable brands or offering exclusive designs.
Best female fashion products to dropship
Colorful slippers
Product cost: $11.17
Potential price at your store: $20
Profit per sale: $8.83
Сute fluffy handbag
Product cost: $21.17
Potential price at your store: $40
Profit per sale: $18.83
Rainbow stripe bag
Product cost: $30.55
Potential price at your store: $40
Profit per sale: $19.45
Modern high heel shoes
Product cost: $20.00
Potential price at your store: $35
Profit per sale: $15
Stylish business bag
Product cost: $62.01
Potential price at your store: $89
Profit per sale: $26.99
Summertime corset
Product cost: $4.69
Potential price at your store: $19
Profit per sale: $14.31
Elegant open-shoulder sweater
Product cost: $11.65
Potential price at your store: $20
Profit per sale: $8.35
Practical backpack
Product cost: $51.13
Potential price at your store: $89
Profit per sale: $37.87
Stylish lace complect
Product cost: $17.59
Potential price at your store: $
Profit per sale: $21.41
Shell handbag
Product cost: $23.31
Potential price at your store: $59
Profit per sale: $35.69
Cute thin sweater
Product cost: $15.89
Potential price at your store: $39
Profit per sale: $23.11
Colorful leather jacket
Product cost: $33.33
Potential price at your store: $69
Profit per sale: $35.67
Stylish handbag
Product cost: $48.28
Potential price at your store: $79
Profit per sale: $30.72
Elegant open back dress
Product cost: $13.86
Potential price at your store: $39
Profit per sale: $25.14
Pink lace mini-dress
Product cost: $26.99
Potential price at your store: $49
Profit per sale: $22.01
Minimalist long-sleeve
Product cost: $18.50
Potential price at your store: $39
Profit per sale: $20.5
Denim punk jeans
Product cost: $33.94
Potential price at your store: $59
Profit per sale: $25.06
Punk platform shoes
Product cost: $25.07
Potential price at your store: $59
Profit per sale: $33.93
Cute leather handbag
Product cost: $55.57
Potential price at your store: $79
Profit per sale: $23.43
Intricate basket-shaped handbag
Product cost: $41.69
Potential price at your store: $89
Profit per sale: $47.31
Modern reflective bag
Product cost: $26.06
Potential price at your store: $59
Profit per sale: $32.94
Layered high-waist skirt
Product cost: $17.78
Potential price at your store: $29
Profit per sale: $11.22
Comfy winter shoes
Product cost: $9.90
Potential price at your store: $29
Profit per sale: $19.1
Silk night gown
Product cost: $9.99
Potential price at your store: $29
Profit per sale: $19.1
Simple stylish top
Product cost: $11.64
Potential price at your store: $29
Profit per sale: $17.36
Denim shirt
Product cost: $46.08
Potential price at your store: $69
Profit per sale: $22.92
Cozy chic shoes
Product cost: $16.90
Potential price at your store: $29
Profit per sale: $12.1
Minimalistic backpack
Product cost: $39.99
Potential price at your store: $59
Profit per sale: $19.01
Classical striped shirt
Product cost: $16.82
Potential price at your store: $39
Profit per sale: $22.18
High heel sandal shoes
Product cost: $31.91
Potential price at your store: $49
Profit per sale: $17.09
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With Sellvia, entering the fashion ecommerce arena in 2024 isn’t just a business decision — it’s a gateway to growth and opportunity. Embrace the chance to lead the fashion ecommerce revolution and watch your venture reach unprecedented heights.
