Earn up to $5,000 per sale with High-Ticket Products!
Industry Tips

How To Get Into Ecommerce In 2023: From Idea To Launch

by Denis K. | | 15 min read

Are you looking for an exciting new venture that you can start from scratch? Have you considered starting an ecommerce business? Ecommerce has exploded in popularity over the past decade, with consumers increasingly turning to online shopping to fulfill their needs. 

The benefits of ecommerce are numerous

It allows you to reach a global audience, since anyone with an internet connection can access your online store. Additionally, ecommerce allows for 24/7 sales, so you can make money even when you’re not actively working. Ecommerce also offers a level of convenience for customers, as they can shop from the comfort of their own home and have products delivered right to their door.

There are several reasons for you to start an ecommerce business.

It has a low barrier to entry, which means you don’t need a ton of capital or a physical storefront to get started. Additionally, ecommerce allows for greater flexibility, since you can work from anywhere with an internet connection. With the right strategy and approach, an ecommerce business can be incredibly profitable, and it can even provide you with a source of passive income.

This makes it a great opportunity to get into ecommerce and start your own online store! However, let’s dive deeper into the aspects of what makes an ecommerce business successful and how you can achieve it.

Get selling tips and ecommerce inspiration right in your inbox!
Sign up today to not miss a single post:

What is an Ecommerce Business?

article section describing what is an ecommerce business

Ecommerce is the buying and selling of products or services over the internet.

An ecommerce business can take many different forms, from a small online store selling handmade goods to a large corporation with a comprehensive online presence. In recent years, ecommerce has become an increasingly popular way for businesses to reach customers and generate sales. Here are some statistics that highlight the growing importance of ecommerce:

  • According to Statista, global ecommerce sales are expected to reach $6.38 trillion by 2024.
  • Ecommerce sales in the US alone are expected to reach $791.7 billion by the end of 2021, up 32.4% from the previous year, according to eMarketer.
  • In 2020, ecommerce sales grew by 44% in the US, the largest annual growth rate in at least two decades, according to the US Department of Commerce.
  • Mobile ecommerce is also on the rise, with mobile commerce sales expected to reach $3.56 trillion globally by 2021, according to eMarketer.

These statistics show that ecommerce is a rapidly growing industry with a lot of potential for businesses of all sizes.

If you’re considering starting an ecommerce business, there’s never been a better time to do so. In the next sections, we’ll provide you with a step-by-step guide on how to get started with your own ecommerce business.

How to Get Into Ecommerce In 2023: Steps to Launching an Online Store

article section - steps to get into ecommerce

The question now is – how to get into the ecommerce business? 

Starting an ecommerce business can be an exciting and rewarding venture, but it can also be challenging to get started. If you’re interested in getting into ecommerce, there are several steps you can take to launch your own online store.

Step #1: Finding Ecommerce Products

When it comes to starting an ecommerce business, one of the most important steps is finding your niche.

This means identifying a specific product that you will sell, and that sets you apart from the competition. Finding your niche can be challenging, but it’s crucial to the success of your business.

It’s important to choose products that are in high demand and have a large potential market. You can look for product opportunities by researching current trends, analyzing consumer needs, and exploring gaps in the market.

Once you’ve identified a potential product, you can conduct further research to ensure that it’s a viable choice for your ecommerce business.

  • Identifying your Target Market

The first step in finding your niche is to identify your target market. Who is your ideal customer? What are their needs and pain points? What are their interests and hobbies?

Understanding your target market is essential to finding the right niche. Once you know who you’re targeting, you can start to think about what products or services would appeal to them.

  • Conducting Market Research

Once you’ve identified your target market, the next step is to conduct market research.

This involves gathering data on your target market, such as their demographic information, shopping habits, and spending patterns. You can use this information to identify trends and opportunities in the market.

For example, if you find that there is a high demand for organic skincare products among millennials, you could consider starting an ecommerce store that specializes in these products.

Step #2: How to Source Your Products

Sourcing products and finding reliable suppliers is an essential part of launching an ecommerce business. Here are some tips for sourcing products and suppliers.

  • Finding Suppliers and Manufacturers

Once you’ve decided on a product category, you’ll need to find suppliers and manufacturers. You can find suppliers through online directories, industry associations, and trade shows. It’s important to choose suppliers who are reliable, provide high-quality products, and offer good pricing.

  • Setting Up Inventory And Order Management

Once you’ve found suppliers and manufacturers, you’ll need to set up inventory and order management systems.

This involves managing your inventory levels, processing orders, and shipping products. You can use inventory management software and order management systems to automate these processes and ensure that your inventory levels are always up-to-date.

You’ll need to determine the cost of the products, as well as the shipping and handling costs, to ensure that you can sell the products at a profitable price.

Luckily for you, starting an online business with Sellvia, you can kick back and forget about all the common troubles of a regular business such as renting a facility, sourcing products, searching for suppliers, and setting up inventory since you’ll be able to run your ecommerce venture wherever you want with professional guidance from our experts! 

Step #3: Researching Other Online Businesses

Before launching your own ecommerce business, it’s important to thoroughly research other online businesses in your niche.

This involves analyzing your competitors, identifying their strengths and weaknesses, finding gaps in the market, and determining how you can differentiate your business from the competition.

You can also analyze the pricing strategies, marketing efforts, and customer service practices of other businesses to inform your own strategies.

Once you’ve done your research, you can write a business plan that outlines your goals, strategies, and projected financials.

Step #4: Developing Your Brand

One of the keys to success in ecommerce is developing a strong brand that resonates with your target market. Your brand is what sets you apart from the competition and helps you connect with customers on a deeper level. Here are some tips for developing a unique brand identity that will help you stand out in the crowded ecommerce market.

  • Creating A Unique Brand Identity

The first step in developing your brand is creating a unique brand identity. Your brand identity should include elements such as your brand name, logo, color scheme, typography, and overall design aesthetic. These elements should be cohesive and work together to create a strong and recognizable brand identity.

  • Designing A Logo And Visual Identity

Your logo is an essential part of your brand identity, as it will be the primary visual representation of your brand. When designing your logo, it’s important to choose a design that accurately represents your brand and resonates with your target market. Your visual identity should be consistent across all of your branding materials, from your website to your social media profiles.

  • Crafting A Brand Story

Your brand story is the narrative that ties your brand together and creates a sense of emotional connection with your customers. A compelling brand story can help differentiate your brand from the competition and create a loyal customer base. Your brand story should highlight the values and mission of your brand, as well as the unique characteristics that set you apart from the competition.

Step #5: Building Your Online Store

Once you have your products and a solid understanding of your market, it’s time to build your online store.

Your online store is your primary sales channel, and it’s essential to ensure that it’s designed in a way that will attract and convert customers. Your website should be visually appealing, easy to navigate, and optimized for search engines.

Here are some tips for setting up your online store.

  • Choosing a Platform

Every platform has its own advantages and disadvantages, so it’s important to choose one that meets your specific needs. Consider factors such as ease of use, customization options, and pricing when making your decision.

  • Selecting a Domain Name and Hosting Provider

Once you’ve chosen your ecommerce platform, you’ll need to select a domain name and hosting provider.

Your domain name is the web address that customers will use to find your online store, while your hosting provider is the company that will host your website. Make sure to choose a domain name that is easy to remember and relevant to your brand, and a hosting provider that is reliable and offers good customer support.

  • Designing Your Website

Your website should be visually appealing, easy to navigate, and optimized for search engines. Make sure to include high-quality product images, detailed product descriptions, and easy-to-use navigation menus to make it easy for customers to find what they’re looking for.

With Sellvia, you can forget about all the difficulties and simply enjoy the process of managing and growing your online store! Find out how by contacting our business advisors and starting your ecommerce journey. 

Don’t be afraid to make adjustments and refinements as you go, and always be open to feedback from your customers.

Step #6: Launching Your Store

Launching your ecommerce store is an exciting milestone, but it’s important to take the time to prepare and ensure that everything is in place before going live. Here are some tips for launching your store.

  • Testing Your Website

Before launching your store, it’s important to thoroughly test your website and systems.

This includes testing your shopping cart, payment processing, and shipping options. It’s also important to make sure that your website is optimized for search engines and that all of your products are listed correctly.

  • Developing A Launch Strategy

A successful launch requires a well-planned strategy. Consider creating a launch event, offering discounts or promotions to early customers, and partnering with influencers to promote your products. Make sure to plan your launch strategy well in advance and track your progress against your goals.

  • Going Live

Once you’ve completed your testing and developed your launch strategy, it’s time to go live. Make sure to announce your launch on social media, email marketing, and other channels. Monitor your website traffic and sales closely in the first few days after launch to identify any issues or areas for improvement.

Step #7: Promoting Your Ecommerce Business

The final step in launching your ecommerce business is promoting it to your target audience.

To drive traffic to your online store and generate sales, you’ll need to develop a marketing plan that includes a range of tactics. Here are some tips for marketing your store.

  • Developing A Marketing Plan

The first step in marketing your store is developing a marketing plan. This plan should include a variety of tactics, such as email marketing, paid advertising, and content marketing. Set specific goals for your marketing efforts, and track your progress over time.

  • Creating A Content Strategy

Content marketing involves creating high-quality content that attracts and engages potential customers. This can include blog posts, videos, social media posts, and product descriptions. To create a successful content strategy, identify the topics that are most relevant to your target audience, and create content that provides value and solves their problems.

  • Utilising Social Media And Influencer Marketing

You can use social media platforms such as Facebook, Instagram, and Twitter to connect with potential customers, build your brand, and promote your products.

Influencer marketing involves partnering with social media influencers to promote your products to their followers. Identify influencers who have a strong following in your niche, and offer them free products or a commission to promote your products.

Set realistic goals for your sales and marketing efforts and track your progress over time.

Succeeding in Ecommerce: What’s Next?

article section - what's next after getting into ecommerce

Congratulations on validating your store idea and securing a steady stream of sales! As you continue to grow your ecommerce business, don’t forget to optimize it along the way.

Here are some additional tips to keep in mind as you embark on your ecommerce journey.

  • Provide Great Customer Service

Providing great customer service is key to the long-term success of your ecommerce business.

Did you know that about 45% of US consumers will abandon an online transaction if their questions or concerns aren’t addressed quickly? To prevent this from happening, make sure you have a detailed FAQs page and self-service content, offer live chat support, incentivize product reviews, and build trust with your customers.

By doing so, you’ll gain valuable social proof and create repeat customers, who are five times cheaper to acquire than new ones.

  • Focus On Conversion Optimization

Did you know that, on average, 69% of your website visitors will leave your site without making a purchase? Imagine how much your revenue could increase if you were able to capture those lost sales!

Don’t worry, though – there are plenty of tactics you can use to optimize your customer journey and boost your sales. Try creating limited-time offers, launching a cart abandonment email campaign, and setting up a retargeting campaign.

The key is to test out different tactics and figure out what works best for your business. With a bit of experimentation, you can turn those lost sales into revenue and grow your ecommerce business.

  • Look to broaden your reach through other platforms

You can attract more customers buy offering your products on other online platforms such as Amazon. How to get into ecommerce on Amazon?

Enjoy all the benefits of Amazon completely hassle-free! Try out our Premium Products service! You’ll have a chance to start an Amazon dropshipping business and sell your own unique products!

We’ll turn your idea into unique products that win your customers’ hearts!

All we ask is that you clarify your preferences and interests to our specialists so that they will create a product range according to your needs. Thus, you will be selling the most promising products that cater to the customer’s demand.

We’ll help you create an Amazon Seller account and upload products to its catalog! 

While our team of professionals handles the technical aspects like manufacturing and shipping the products, you can effortlessly grow and promote your Amazon dropshipping business.

  • Don’t Forget To Optimize Your Store 

Did you know that 44% of online shoppers will share a negative experience they had while shopping online with their friends? That’s why it’s crucial to optimize your ecommerce website once you’ve laid down the foundations.

Start by improving your website speed and creating an easy-to-use navigation bar. Focus on creating great product pages, and be sure to display related items to increase sales. Also, optimize your store search so that customers can easily find what they’re looking for.

Finally, don’t forget to check how your store looks on mobile devices. By following these optimization tips, you can ensure a seamless shopping experience for your customers and keep them coming back for more.

  • Update Your Inventory Frequently

It’s important to keep in mind that even the best-selling products can quickly become outdated, which is why inventory is so important. To keep customers coming back to your store, you need to constantly look for new product ideas. Don’t rely on just a few products to drive all your sales.

Instead, offer new arrivals to your existing customers, and frequently test new product ideas based on Google Trends. By doing so, you can stay ahead of the curve and keep your customers engaged with fresh and exciting products.


So, how hard is it to get into ecommerce? Starting an ecommerce business from scratch can seem daunting, but with the right approach, it’s possible to launch a successful and profitable online store. By following the steps outlined in this article, you can identify product opportunities, find reliable suppliers, set up your online store, and promote your business to your target audience.

It’s important to stay focused on your goals and to stay motivated throughout the process. Here are some additional tips for starting your ecommerce business:

  • Don’t be afraid to ask for help or advice from other ecommerce entrepreneurs or industry experts.
  • Continuously evaluate your progress and adjust your strategies as needed.
  • Stay up-to-date on industry trends and innovations to ensure that your business remains competitive.
  • Keep your customers at the center of your business strategy and focus on providing them with an exceptional shopping experience.

Remember, starting an ecommerce business is a marathon, not a sprint. It takes time and effort to build a successful online store, but with perseverance and dedication, you can achieve your goals and create a thriving ecommerce business. Book a call with our business advisors to find out how to get an easy and seamless start in the exciting world of ecommerce! Good luck!

by Denis K.
Denis is a copywriter at Sellvia. Having graduated from the Faculty of International Business as a specialist in advertising, he explores the rapidly changing and evolving digital marketing industry and feels committed to sharing his findings with a wider reader’ audience.
David martin August 23, 2022 18:51:22

looking. to. start. my. on. store

Victor Patane August 25, 2022 14:19:53

I can wait to start selling?

Leave a comment
Want to start selling online?
Get a beautiful store tailored to your needs and taste!

Start selling with Sellvia today

Try Sellvia for free, and explore all the tools and services you need to start, run, and grow your business.