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Industry Tips

How To Start A Trolling Clothing Sports Store That Makes $58M+ [Case Study]

by Denis K. | | 8 min read

Have you ever wanted to start an online sports business selling clothing in the sports theme? Well, today we’re going to shine some light on a business idea that amounted to millions! So, are you ready to sell some trolling sports clothing and make over $58M?

The US is popular with lots of different sports. Basketball, baseball, or football, and many more, there are millions of sports fans all over the United States. And that’s exactly why selling trolling clothing presents itself as a prosperous business opportunity. Why? Sports fans everywhere go to extreme lengths to showcase their love and support for their favorite teams. Moreover, they are just as passionate about disrespecting and belittling their rival teams.

By giving sports fans proper apparel, you provide them with an instrument to take a jab at their opposition uniquely and elegantly.

The owners of Smack Apparel Inc. have successfully implemented this idea into reality, allowing them to profit off of it for more than $58M! All by providing sports fans with the ability to represent their teams and talk some smack to their rivals. 

You might be thinking that that’s unreal, however, we’re here to prove you wrong. Sellvia provides ecommerce entrepreneurs with an opportunity to launch an online business selling unique products to accomplish their goals swiftly and smoothly.

sell trolling clothing with premium products

Our Premium Products service allows ecommerce entrepreneurs to benefit from their potentially profitable business idea by adjusting it according to the market demand all while including their tastes and preferences.

Want to see how to build an online business selling trolling sports clothing and win over the hearts of sports fans everywhere? Well, stick around and we’ll show you how to talk some smack and make money while you’re at it!

Overview of the US sports market

Before proposing a potentially profitable business idea, we’d like to show you why exactly and how it works.

The statistics show the sports market size in North America from 2009 to 2018, with forecasts from 2019 to 2023. In 2018, the North American sports market had a value of about $71.06 billion. This figure is expected to rise to $83.1 billion by 2023. The market is composed of the segments gate revenues, media rights, sponsorships, and merchandising.

sports apparel market size

By looking at these numbers alone, it’s safe to assume that the US sports market is huge and shows no signs of slowing down in growth.


As you can see from these Google Trends charts, there’s a constant interest level in various sporting leagues in the US.

Considering all these factors starting an ecommerce business around the sports theme is a beneficial business idea.

The basic tips for selling trolling sports clothes online

As we said earlier, the sports world is massive and it has millions upon millions of potential customers. All of them have their unique preferences and needs. However, regardless of this, all of them won’t miss the chance to talk some smack about their rival teams.

Invest in visuals

A picture can be worth a thousand words, so it’s better to make a great series of photos/images or an awesome video. Don’t limit yourself in creativity!

Take advantage of social media

Your future customers are active social media users, so taking advantage of different social media platforms should be one of your priorities.

So, be sure to invest some time in finding your ideal target audience and their particular online behavior and patterns.

Be mindful of trademarks

When you’re selling branded products, you have to be especially careful about using logos and colors to create apparel for different sports franchises.

In some cases, it’s best to stay clear from any licensed products at all, so that you won’t get involved in any troubles with the law. However, there are many cases where it’s possible to sell these kinds of products. Bear in mind that it is not impossible. This kind of process varies by league and organization, so spend some time researching your intended customizations to make sure you’re in the clear.


Find sports instructors who are great partners when selling sportswear, however, if you want to market your products as streetwear, turn to more modern influencers. Your best bet would be to approach the online influencers and artists your customers know and love.

Follow your target community online and offer them their inside jokes on their favorite sports teams.

Prioritize your customer service

Retaining customers is way more cost-effective than regularly trying to acquire new ones. That being said, prioritizing customer service and constantly providing high-level service to existing customers is especially important.

Be sure to make buying with you an easy process, and take steps to ensure that orders are fulfilled and shipped in a timeline manner.

Make some serious bank by selling trolling clothing

Selling sports apparel is a great way to find awesome customers that are loyal if you provide them with high-quality products.

That’s how the owners of the Smack Apparel Inc. online store have managed to strike it big and win over the hearts and minds of the sporting community, according to the sales numbers.

As we stated before, the store has managed to make over $58,496,712 on rivalry and fan gear with over 2,437,363 in sales. Here is a short resume of the company and its mission.

Smack Apparel is an unlicensed sports apparel company that has served professional and college sports fans with some of the most iconic and memorable sports apparel for the last 24 years.

We’re unlicensed which means the design above and all our shirts are NOT endorsed or sponsored by any organization or individual. The sole purpose is for the consumer (fan) to express themselves. We’re licensed only by the 1st Amendment.

Smack Apparel’s mission is to provide t-shirts that reflect the fans’ emotions.

Here are just a few examples of the products that allowed them to reach these impressive numbers.

  • Fan support gear

  • Disrespectful fan gear

  • Baby fan gear


That’s just a handful of examples that allowed the owners of the store to make over $58 million. How can you achieve something similar?

Succeed from selling trolling sports clothing with Premium Products


So, what exactly are Premium Products and what benefits do they provide you with?

With our service, we will find the products that people are looking for but can’t find yet! All you have to do is specify your preferences and interests to our team of professionals, and they will handle the rest.

They will search for the most promising ideas and create a product offering catering to the consumer’s needs. Moreover, the team will also take care of all the technicalities, such as the manufacturing and delivery of the products.

And while we handle the heavy lifting, you can seamlessly sell products however you want, on any platform you want.

  • Sell unique products

Your unique vision can be the exact thing that will bring something new to the market and allow people to satisfy their needs.

With Sellvia’s Premium Products, you can sell unique products that will provide you with an income for years to come!

  • High-quality services

With the help of Premium Products, you will be selling the coolest unique t-shirts and other items that aren’t available anywhere else. This means you can practically forget about any competition.

Our team will assemble product ideas that consumers want, but can’t find yet. And you can be sure that you will sell products of the highest quality. All of them will come with a top-notch printed design created with the use of modern printing technology.

Your business is in good hands! All the products will be manufactured, printed, and shipped by us upon your request and under your brand.

  • Sell anywhere

Our team of experts will help introduce your brand of products to millions of potential buyers.

You can sell your awesome products anywhere you want, from a marketplace like Amazon, to your own online store, or even through your social media. You choose what direction to take!

Here’s a quick roundup of how it works:

  • You specify your interests and passions ✅
  • Our team finds what exactly people look for but nobody’s selling yet, according to your specific needs ✅
  • Our designers create fantastic prints for you and your customers to enjoy ✅
  • You get orders and delegate all the technicalities to us ✅

Generally, it can take quite some time, and even some significant financial investments to create such a business. However, with Sellvia’s Premium Products, you have a unique opportunity to start with all the difficult parts delegated to our team of experts.

So, do you feel like you want to make a fortune selling trolling sports clothing? Or perhaps any other kinds of apparel products? Well, with Premium Products by Sellvia, you can win over the hearts of online customers with your own unique take on practically any item. Right now, is the best time to launch an online business selling your own unique products!

by Denis K.
Denis is a copywriter at Sellvia. Having graduated from the Faculty of International Business as a specialist in advertising, he explores the rapidly changing and evolving digital marketing industry and feels committed to sharing his findings with a wider reader’ audience.
Jerry Ford December 5, 2022 13:21:15

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Artyom K. December 5, 2022 16:55:46

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