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Case Studies

From Nothing to $250,000+ With Two Dropshipping Stores: How Justin Hanks Built His Empire With An Ancient Setup

by Denis K. | | 8 min read

Imagine starting a highly profitable business right from your living room, with nothing more than an old laptop and a simple desk. This isn’t just a daydream – it’s the real-life success story of Justin Hanks, who transformed his modest setup into a dropshipping powerhouse, making over $250,000 in a single month.

Justin’s journey proves that high-tech gadgets and an elaborate workspace are not necessary for ecommerce success. Instead, it highlights how determination, smart strategies, and basic tools are enough to create a thriving online business. Let’s dive into how Justin achieved this incredible feat and how you can follow in his footsteps! 


Understanding dropshipping: A closer look at the model


Before we delve into the specifics of Justin’s strategy, it’s essential to thoroughly understand what dropshipping entails and why it’s an attractive option for many entrepreneurs.

Dropshipping is a streamlined business model where you, the store owner, do not keep a physical inventory of the products you sell. Instead, you act as a middleman between your customers and suppliers.

Here’s how it typically works:

  • Product Listing: You list products for sale on your online store. These products are sourced from suppliers who maintain their own inventory.
  • Customer Purchase: When a customer makes a purchase on your website, they pay the retail price you’ve set, which is higher than the price you’ll pay the supplier.
  • Order Fulfillment: You then order the product from your supplier, paying the wholesale price, and provide the customer’s shipping details.
  • Shipping and Handling: The supplier ships the product directly to your customer, and you never handle the product physically.

Advantages of dropshipping

  • Low Startup Costs: You don’t need to invest heavily in inventory or warehousing, making it easier to start a business with limited capital.
  • Reduced Risk: Since you don’t purchase product inventory upfront, you’re not stuck with unsold items, which reduces the financial risk.
  • Flexibility: You can run your business from anywhere with an internet connection, as you don’t need to manage physical stock.
  • Wide Product Selection: You can offer a broad range of products to your customers. If a product doesn’t sell well, you can easily switch to promoting other items without financial loss.

Maximizing profits in dropshipping

To make money with dropshipping, you need to effectively manage the difference between the cost price (what you pay the supplier) and the selling price (what your customer pays). Here are a few tips:

  • Choose the Right Suppliers: Partner with reliable suppliers who provide quality products and support smooth shipping processes.
  • Optimize Your Pricing Strategy: Set competitive prices that also leave room for a healthy profit margin.
  • Effective Marketing: Invest in marketing strategies that attract the right audience to your store. High-quality content, SEO, and targeted ads can significantly increase your store’s visibility and customer base.

By understanding these dynamics, you can set up a dropshipping business that not only survives but thrives. With the right approach, tools like Sellvia can help streamline these processes, making it even easier to run a successful online store.

The simple setup that helped him conquere ecommerce

Despite what many might believe, Justin’s workspace was remarkably simple. He worked from a worn-out chair, at a plain desk, using an old laptop – his only nod to spiritual or emotional support was a small cross perched nearby. Yet, it was here that he built his ecommerce empire.


Justin’s minimalistic approach to his ecommerce empire illustrates that the core of online business success lies more in strategic execution and less in the scale of your initial investment in hardware.

Here are key strategies that helped him maximize his simple setup:

  • Utilizing Reliable Ecommerce Platforms: Choosing the right platforms can simplify the process of setting up and running an online store. User-friendly platforms that offer interfaces that are manageable even on older devices.
  • Effective Use of Online Tools: Tools like Adspy for product research and Google Analytics for tracking website traffic are crucial. These tools help identify profitable products and understand customer behaviors, enabling data-driven decisions.
  • Streamlined Operations: By employing dropshipping, Justin eliminated the need for physical inventory, which significantly reduced the necessity for a physical office space equipped with storage facilities.

Being resourceful and focused can often compensate for the lack of advanced tools. It’s about making the most of what you have while strategically investing in areas that drive growth and efficiency, such as marketing and customer experience.

How Justin found success with basic tools


Justin Hanks’ approach to building a profitable online business illustrates the power of simplicity and the strategic use of readily available tools. Here’s how he did it:

Choosing the right products


Justin’s initial step was crucial: selecting the right products to sell. He leveraged tools like Adspy and other market research platforms, which enabled him to scan the ecommerce landscape for trending products. These tools provide insights into product popularity, consumer demand, and competition levels, helping to identify items that are likely to sell well but aren’t saturated in the market.

  • Data-Driven Decisions: Utilizing real-time data, Justin could spot trends as they were rising, before they reached peak popularity. This timing allowed him to capitalize on demand when competition was still manageable.
  • Niche Selection: By focusing on niche markets with high demand and low competition, he positioned his stores to attract specific customer segments, increasing the likelihood of sales and customer loyalty.

The role of effective marketing


With a clear understanding of what products to sell, Justin shifted his focus to how to sell them. Effective marketing became his tool for bridging the gap between his products and potential customers.

  • Social Media Advertising: Justin used platforms like Facebook, Instagram, and Google Ads to reach a wide audience. His campaigns were meticulously planned, with ads that were not only eye-catching but also finely tuned to engage potential customers by addressing their needs, pain points, and aspirations.
  • Targeting and Personalization: By targeting his ads to specific demographics and using data to personalize the messages, Justin’s marketing efforts were more relevant and compelling to each recipient. This specificity increased the effectiveness of his ads, leading to higher conversion rates.
  • Monitoring and Adjusting: Continuous monitoring of campaign performance allowed Justin to make data-driven adjustments. This agility helped optimize his advertising spend, ensuring he got the best return on investment.

Using analytics tools, Justin tracked everything from visitor behavior on his website to sales conversion data.

This comprehensive understanding of both his business and his customers’ behaviors allowed him to continually refine his approach, focusing on what worked and improving what didn’t.

Discover dropshipping success with Sellvia!


Starting an online business is simpler than ever with Sellvia, a platform designed for both newcomers to ecommerce and seasoned entrepreneurs looking to expand their online presence.

Sellvia offers a streamlined, intuitive service that takes you from concept to launch without the typical hassles.

  • Here’s your quick start guide to opening your Sellvia store

Sign Up with Sellvia: Click the “Get my store for free” button to begin. Sign up for a Sellvia subscription, which starts with a free trial, to initiate the setup process.

Complete a Brief Survey: Share your preferences by completing a short survey. This step is vital as it enables our team to customize your store setup according to your specific needs and tastes.

Receive Your Customized Store: Within minutes, our team will prepare a high-quality, turnkey online store customized just for you. We manage all the setup details to ensure your store meets the highest standards.

Activate and Launch: Schedule a free training session with our expert team. Afterward, launch your site, import products, and begin your journey to ecommerce success!

  • Simplified and stress-free startup

100% Hassle-Free: From start to finish, we organize your business launch. Just tell us your needs, and we’ll handle everything else—no complications, no stress.

Beginner-Friendly: Sellvia’s platform is crafted to make store management straightforward. Your store practically runs itself, allowing you to generate profits with minimal effort.

Achieve Financial Independence: Not only will you establish an additional income stream, but you’ll also open up incredible opportunities to transform your life through financial independence.

  • Effortless setup and product management


Fast Launch with Professional Designs: Select from a plethora of professional templates. Your Sellvia store will sport an exclusive design, featuring all essential elements like product galleries, checkout systems, and shopping carts.

Easy Product Imports: Effortlessly import products from Sellvia’s extensive catalog, adjust profit margins, and sell items directly through your store. Purchase products at competitive prices and retain the profits.

Seamless Payment Processing: From the moment your store is live, accept secure payments through major methods like PayPal, facilitating smooth transactions for both you and your customers.

Extensive Product Range: The Sellvia catalog includes thousands of high-quality products, each with professional descriptions. You’re free to add as many items as you wish to maximize your potential earnings.

Efficient Logistics: Our fulfillment center processes your orders swiftly, typically within 1-3 business days. Manage your business from anywhere in the world while Sellvia handles the logistics.

Starting and managing an online business with Sellvia is straightforward and accessible. Step into the world of ecommerce with a trusted partner that provides all the tools you need for success. Inspired by successful dropshippers like Fidel Angelo, Sellvia’s platform serves as a proven blueprint for ecommerce success. What’s stopping you from achieving success? Dive in today and see your online store grow into a thriving business!

by Denis K.
Denis is a copywriter at Sellvia. Having graduated from the Faculty of International Business as a specialist in advertising, he explores the rapidly changing and evolving digital marketing industry and feels committed to sharing his findings with a wider reader’ audience.
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