Get your FREE store + Amazon business!
Industry Tips

Unlocking The Power Of Email Marketing: A Guide For Online Store Owners

by Denis K. | | 7 min read

Email marketing is a powerful tool for ecommerce stores, allowing them to promote their products and services, build customer loyalty, and increase sales. By sending targeted and personalized emails to a specific group of subscribers, businesses can effectively reach and engage their audience. In this article, we will provide a comprehensive guide on how to create an email marketing campaign for your store.

Get selling tips and ecommerce inspiration right in your inbox!
Sign up today to not miss a single post:

What is email marketing

how to create an email marketing campaign

First and foremost, we have to understand what email marketing is.

Email marketing is the process of using email to promote a product or service, build customer loyalty, or increase sales. It is a form of direct marketing that involves sending emails to a specific group of subscribers or customers. These emails can include a variety of content such as product promotions, informational articles, industry news, or customer stories.

Email marketing campaign is the perfect instrument to reach a wide range of goals. From increasing brand awareness, driving website traffic, or boosting sales.

Why email marketing is essential for the success of your online business

why email marketing is essential

Email marketing is important for ecommerce because it helps businesses connect with their customers and promote their products or services in a personalized and cost-effective way.

For example, an online clothing store can use email marketing to send personalized product recommendations and special offers to customers based on their previous purchases. This can help increase customer loyalty and drive sales.

Email marketing also allows ecommerce businesses to reach a large audience with minimal effort, as they can send a single email to thousands of subscribers, rather than reaching out to each one individually.

Another benefit of email marketing is the ability to track and analyze the success of your campaigns. With tools that give you data on how many people opened the email, clicked on links, or made a purchase, you can see what’s working and what’s not, and adjust your strategy accordingly.

Overall, Email marketing is an important part of any ecommerce business, and it can help increase sales, improve customer loyalty, and boost brand awareness.

Different types of email marketing

types of email marketing

There are several types of email marketing that businesses can use to reach their target audience and achieve their goals. Here are some common types of email marketing:

  • Newsletter

Newsletters are regular emails that businesses send to their subscribers to keep them informed about company updates, promotions, and industry news. Usually, you send them on a regular schedule (such as weekly or monthly) with a variety of content.

  • Promotional email

Promotional emails are the ideal way to promote a specific product or service and encourage the recipient to make a purchase or take a specific action. They typically include special offers, discounts, or promotions to a specific group of customers or all subscribers.

  • Transactional email 

Transactional emails are triggered by a specific action, such as a purchase or account creation. They are used to confirm transactions, provide receipts, or send account information.

  • Trigger email

Triggered emails are automated emails that are sent based on specific actions that are taken by subscribers, such as abandoning a shopping cart, reaching a certain loyalty point, or reaching a milestone in a customer journey. They are used to prompt specific actions, such as returning to a website to complete a purchase or renew a subscription.

  • Re-engagement email

Re-engagement email campaigns are used to reconnect with subscribers who haven’t opened or clicked on recent emails. This type of email is used to re-engage inactive subscribers, or that have stopped engaging with the business.

  • Survey email

Survey emails are a great way to collect feedback from subscribers about products, services, or the business as a whole.

They can include a link to an online survey and can be sent to a specific group of customers or all subscribers.

Each type of email has its own purpose, characteristics, and objectives. The choice of the type of email to use will depend on the businesses goals, the target audience, and the specific campaign objectives, but all of them are important to maintain a good relationship with customers and keep them updated with the business.

How to create an email marketing campaign for your online store


#1 Define Your Target Audience

Before you start creating your email marketing campaign, it is essential to identify your target audience. This involves understanding the needs, preferences, and behaviors of your potential customers. You can gather this information through various methods such as customer surveys, market research, and analysis of your customer data.

By defining your target audience, you can create emails that are relevant and appealing to them, increasing the chances of success for your campaign.

#2 Set Your Goals

Once you have identified your target audience, you need to set specific goals for your email marketing campaign. These goals should be SMART (specific, measurable, attainable, relevant, and time-bound).

Some examples of goals for an email marketing campaign include increasing sales, driving traffic to your website, or building brand awareness. Having clear goals will help you create a focused and effective campaign. 

#3 Create a Content Plan

The next step is to develop a plan for the content you want to include in your emails. This could be product promotions, informational articles, industry news, or customer stories.

It is essential to have a mix of content that will appeal to your target audience and encourage them to take action. You should also decide on the frequency of your emails, whether it’s weekly, monthly, or quarterly.

#4 Design Your Emails

Once you have your content plan in place, it’s time to design and create your emails. You can use an email marketing tool to make this process easier, allowing you to add and format text, images, and buttons with ease.

It is essential to have a clear and compelling subject line, as well as a call-to-action that encourages readers to take action. You should also ensure that your emails are visually appealing and easy to read on various devices.

#5 Build Your Email List

To reach your target audience with your email marketing campaign, you need to have a list of email subscribers. There are several ways to build your list, such as offering opt-in forms on your website, running social media campaigns, or hosting events.

You can also purchase email lists, but be sure to only buy lists from reputable sources and ensure that you have the right to email the individuals on the list.

#6 Test and Optimize

Before you send your email campaign, it is essential to test and optimize it to ensure it looks and functions properly. This includes testing the subject line, email design, and call-to-action.

You should also use analytics and A/B testing to see which elements of your emails are most effective and make adjustments accordingly. By testing and optimizing your emails, you can improve their performance and increase the chances of success for your campaign.

#7 Launch and Track Your Campaign

Once you are happy with your email campaign, it’s time to send it out to your subscribers. Use your email marketing tool to schedule the emails and track their performance. This includes metrics such as open rate, click-through rate, and conversions.

By tracking your campaign, you can see how well it is performing and make adjustments as needed.



With the rise of online shopping, ecommerce has become a very promising industry for entrepreneurs. Creating an email marketing campaign for your store can be an effective way to promote your products and services, build customer loyalty, and increase sales.

Email marketing allows small business owners to reach a large audience with minimal effort and investment, and it can help level the playing field for smaller players in the ecommerce space. With the right strategy, people can build a successful ecommerce business from the comfort of their own home and achieve their dreams of financial independence and career fulfillment. The ability to track and analyze the success of your campaigns allows for data-driven decision making, enabling people to adapt and improve their strategy to achieve their goals. Want to find out more about not only email marketing campaigns but ecommerce in general? Book a call with our business advisors for an easy and seamless start in the exciting world of ecommerce!

by Denis K.
Denis is a copywriter at Sellvia. Having graduated from the Faculty of International Business as a specialist in advertising, he explores the rapidly changing and evolving digital marketing industry and feels committed to sharing his findings with a wider reader’ audience.
Leave a comment
Want to start selling online?
Get a beautiful store tailored to your needs and taste!

Start selling with Sellvia today

Try Sellvia for free, and explore all the tools and services you need to start, run, and grow your business.