Who says parenthood slows you down? Not Anna. While navigating the exciting (and exhausting) world of new motherhood, Anna – one of Sellvia’s own marketing specialists – managed to build a booming dropshipping store that now generates over $500,000 every single month.

All while working from home, raising her child, and mastering the ever-evolving world of ecommerce.

We caught up with Anna to hear her inspiring story firsthand. From juggling parental duties and digital marketing to creating a six-figure monthly store, she shares the real steps and lessons learned along the way.

Let’s dive in and see how she did it!

Hi Anna! Can you introduce yourself to our readers?

Hey there! I’m Anna. I’ve been part of the Sellvia team since 2017, working as a digital marketing specialist. My role involves promoting dropshipping stores and experimenting with various advertising strategies to see what works best.

Over the years, I’ve picked up a lot of insights, especially around Facebook Ads targeting, Google Shopping campaigns, and even how to build a dropshipping store from scratch.

Then, in the summer of 2019, my life changed completely – I became a mom!

I continued working part-time, fitting my career around the new rhythm of motherhood. And by spring 2020, I decided to take on a new challenge: launching my very own dropshipping store.

Fast forward to today, that store has grown into a business that earns over half a million dollars a month!

Wow, that’s impressive! So, you launched this store on your own?

Yes! I launched it with a FREE trial of Sellvia Pro.

At first, I simply wanted to create a high-quality store that people would be excited to shop at.

But as I worked on it, the project grew bigger and better than I imagined. And just look at how well it performed on a daily basis!

First things first – Why did you choose the car niche? Do you have a background in it?

Actually – no! I don’t know much about cars at all. But I wanted a challenge.

Instead of starting with a product, I used a “reverse” strategy. I first thought about who my target audience would be. I wanted to focus on products that men might like, simply because I understand their shopping habits and what appeals to them.

But here’s the funny part:

Most of my buyers turned out to be women!

What was the breakthrough moment for your store?

The big breakthrough actually happened during the pandemic, though not in the way I expected.

At first, I thought people would cut back on spending – but instead, online shopping became a favorite way to pass the time. People weren’t just buying necessities anymore, shopping online turned into a fun activity, something to look forward to.

Around the same time, more people started using their cars for local trips and short getaways. It was a safer option, and it gave families a way to travel while avoiding crowds. As a result, there was a clear rise in interest for car accessories.

Drivers wanted to make their cars more comfortable, tidy, and practical. That shift in behavior gave me the perfect opportunity to expand the product range – and that’s when sales really started to grow.

Curious about what exactly was flying off the shelves? We’ll show you some of the best-selling products that helped drive the store’s success!

• Back seat storage cover

• Car coasters

• Dog stairs

• Pet travel seat

• Leather wheel cover

So, if you didn’t know much about cars, how did you choose which products to sell?

Great question!

My go-to approach is to sell problem-solving products.

These kinds of items are easy to advertise because you can show exactly how they help people in real life. Plus, they’re often bought in multiples or even as gifts for friends and family.

Even if I wasn’t an expert in the car niche, I already had a clear product research strategy. Here’s what I focus on when building a product lineup:

• Look for customer feedback everywhere – AliExpress, Amazon, Facebook – you name it.
• Read the reviews carefully, especially the ones with real photos from buyers.
• Check out competitors: how are they marketing the same product? What does their product page look like?
• Compare pricing: I check if we can sell the product at three times the supplier’s price, so we have enough room to cover advertising costs and still profit.

With this system, I’m able to pick strong products even in a niche I didn’t know much about before.

What’s your strategy for managing and promoting your store?

Thanks to Sellvia, I can handle many tasks super quickly, which saves me a lot of time every day.

For example:

• Importing new products to keep the store’s catalog fresh and exciting
• Customer service – quickly replying to questions and reviews helps build trust and encourages repeat purchases
• Tracking traffic and sales data using the built-in reports

All of this makes running the store much easier, especially since I usually work just 4-5 hours a day.

When it comes to advertising, Facebook Ads are my main channel. That’s where most of the marketing budget goes, because they consistently bring in results. I follow the 80/20 rule:

• 80% of the budget goes to proven ad strategies that already work well.
• 20% is used to test new ideas and platforms.

Besides Facebook, I do get some traffic from email marketing, organic social media, and Google searches. In the future, I’m planning to expand into Google Ads, as well as try promoting on Pinterest and TikTok – both have great potential for ecommerce.

Over time, I noticed that a lot of customers keep coming back to the store. Some of our most loyal buyers have spent over $2,000 each! And emails play a huge role in that. It became a consistent traffic and sales source – without much ongoing effort. Right now, email marketing brings in over 20% of our total revenue, and this is for a store doing more than $500,000 in sales every month. It’s one of the most powerful channels in our toolkit, and the best part? Once it’s set up right, it just keeps working in the background.

So… how do you manage all these important tasks while being a work-from-home mom?

Honestly, Sellvia helps a lot by handling the technical side of things.

It automates most of the routine tasks, which frees up my time for the fun and creative parts – like answering customer requests.

That means I can focus almost entirely on promoting the store and tweaking our marketing strategy.

Since I’m a mom, I usually have around 4 hours a day to manage my business. So I’ve built a routine that fits around family life:

• I’m usually the first one up in the morning, and the first thing I check is the sales reports – right from my phone.
• As I make coffee, I start thinking about what we can improve in our customer service.
• Then I prepare breakfast for my husband and my son, Ted.
• Once my husband leaves for work, it’s just me and Ted. That’s when I start searching for new products to sell while also entertaining him.

The rest of the day? It’s a mix of working, caring for Ted, managing the house, and squeezing in time for meetings with my growth manager.

Ted is often my little helper or plus-one during video calls!

Any final tips for our readers?

Yes – don’t believe anyone who says dropshipping is dead! I’ve been in this field since 2017, and I can confidently say the future of ecommerce looks brighter than ever. More people are shopping online now, so the opportunity is still huge.

If you’re thinking about starting your own online business, now is the perfect time. Don’t wait for the “right moment”  –  just start, test, learn, and improve as you go.

Always keep an eye on your performance, put in consistent effort, and most importantly, never give up. Every business has ups and downs, but persistence is what pays off.

So why not get started today? The online world is full of opportunities. Start selling and making money on proven best-selling car accessories, take that first step, and maybe soon we’ll be telling your success story on this blog!

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