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Ride The Wave: Discovering Amazon Product Trends For Your Ecommerce Success

by Denis K. | | 6 min read
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Hey there, future online business mogul! Are you ready to explore the world of ecommerce and make the most out of Amazon product trends? Well, buckle up, because we’re about to dive into the benefits of selling trending products on Amazon and how it can boost your online store’s performance. With the right knowledge and strategy, you’ll be ahead of the curve and ready to make a splash in the competitive world of ecommerce.

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Amazon – Your Ecommerce Powerhouse

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Amazon is a force to be reckoned with in the ecommerce world, and it’s easy to see why. With its massive reach, loyal customer base, and seemingly endless product selection, selling on Amazon can open up a world of opportunities for your online business. According to Statista, Amazon’s net revenue in 2020 was a whopping $386 billion, and it’s only continuing to grow source.

So, what makes Amazon such an attractive platform for sellers?

Benefits of Selling on Amazon

  • Expansive Customer Base

Amazon has over 300 million active customers worldwide source. By selling on Amazon, you tap into this vast pool of potential buyers.

  • Fulfillment by Amazon (FBA)

Amazon’s FBA service takes care of storing, packing, and shipping your products. This means less hassle for you and a better shopping experience for your customers source.

  • Prime Membership

Amazon Prime members spend an average of $1,400 per year on the platform, making them a highly valuable customer segment source. By offering Prime shipping through FBA, you can attract these high-spending customers.

  • Amazon Advertising

Amazon offers a range of advertising solutions to help you reach your target audience and boost your product visibility.

How To Determine  Profitable Niches: Exciting Strategies for Ecommerce Success

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Embarking on an ecommerce journey or looking to elevate your existing online store? Keeping a finger on the pulse of industry trends and customer preferences is crucial for success. Oftentimes, sellers focus on meeting customer needs with their products, but let’s flip the script: how valuable and in-demand is your product?

Deciding whether to sell seasonal items or those with year-round demand (and ideally, appeal for years to come) is essential. Here are some game-changing hacks to help you find your perfect niche and skyrocket your profits:

High-Profit Product Attributes:

  • Lightweight, quick, and easy to ship
  • High-profit margins
  • Immense branding potential
  • Excellent customer satisfaction rates
  • Low return rates
  • Always in demand (fast-selling)

Low-Profit Product Traits:

  • Inexpensive, low-quality items
  • Minimal profits
  • Narrow niches
  • Patented or trademarked goods
  • Intense competition (identify such products by examining reviews or using tools like SellerApp Chrome extension or Amazon sales estimator)
  • Heavy items with slow shipping

Characteristics of an Ideal Product:

  • Consistent year-round demand
  • Price profitability: a solid pricing strategy that covers all costs and remains profitable, while offering value to customers
  • Non-perishable and easy to store, avoiding quality control and manufacturing challenges
  • Growth potential: select products with room for improvement based on competitors’ offerings or product reviews

For seasoned Amazon sellers, adding complementary or similar products can further boost profits.

How to Discover Your Customers’ Preferences

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It’s important to understand that a well-selling product doesn’t always indicate customer satisfaction. Analyze data, observe past trends, and learn what truly interests your audience.

If you’re struggling to uncover profitable product ideas, we’ve got you covered! These strategies are particularly valuable if you have a website or an active social media presence:

  • Google Analytics

For existing ecommerce websites, leverage Google Analytics to track audience activity. Gain valuable insights into customer demographics, age, gender, and interests. If you don’t have a website, use Google Trends for market research by filtering based on your industry and location.

  • Competitor Analysis

Research customer perceptions of your competitors by searching for specific keywords related to their products. This will reveal customer search trends and preferences.

  • Facebook Insights

For sellers with a strong social media presence, Facebook Insights offers a wealth of demographic information about your audience, including product interests, purchasing patterns, and location.

With these tactics in your arsenal, you’ll be well-equipped to identify profitable niches, cater to customer preferences, and propel your ecommerce venture to new heights!

Ready to jump on the Amazon product trends bandwagon? Follow these steps to start selling trending products on Amazon with ease:

  • Research Amazon Product Trends

Use tools like Jungle Scout, Helium 10, and Keepa to identify trending products with high demand and low competition .

  • Choose Your Business Model

Decide whether you want to create your own brand (private label), sell existing products (wholesale), or offer a unique product (handmade).

  • Source Your Products

Find reliable suppliers on platforms like Alibaba or Global Sources. Always request samples to ensure product quality.

  • Create Your Amazon Seller Account

Sign up for an Amazon Seller account, and choose between an Individual or Professional plan based on your anticipated sales volume.

  • Optimize Your Product Listings

Create compelling product titles, descriptions, and images that incorporate relevant keywords to improve your search rankings and conversion rates.

  • Manage Your Inventory

Keep track of your inventory levels to avoid stockouts and ensure you can fulfill customer orders in a timely manner.

  • Advertise and Promote Your Products

Utilize Amazon Advertising and promotions to increase your product visibility, attract more customers, and drive sales.

  • Analyze and Optimize

Monitor your sales data, customer feedback, and advertising performance to continuously improve your listings and marketing strategy.

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Here’s a list of Amazon product trends that can help your online store perform better:

  • Eco-Friendly Products

With increasing consumer awareness about environmental issues, eco-friendly products are gaining popularity. Consider offering items like reusable shopping bags, biodegradable cleaning products, and solar-powered gadgets.

  • Health and Wellness

The health and wellness industry is booming, with products like fitness equipment, supplements, and essential oils in high demand.

  • Smart Home Devices

From smart speakers to smart lighting, consumers are embracing the convenience and connectivity of smart home devices.

  • Remote Work Essentials

With the rise of remote work, people are investing in ergonomic chairs, standing desks, and other home office necessities.

  • Pet Supplies

The pet industry is experiencing strong growth, with pet owners seeking out high-quality food, toys, and accessories for their furry friends.

  • DIY and Home Improvement

With more time spent at home, many people are tackling DIY projects and home improvements. Offer products like power tools, painting supplies, and organizational solutions.

Final Thoughts: Start Your Online Business with Sellvia Today!

Now that you’re armed with the knowledge of Amazon product trends and how to sell on Amazon, it’s time to kickstart your ecommerce journey. With Sellvia, you can start and run your independent online business from the comfort of your home, regardless of your background, education, or professional training. Sellvia offers extensive roadmaps, guidelines, video how-tos, and other free educational resources that make starting an online business a breeze.

Don’t let this opportunity pass you by – harness the power of Amazon product trends and build your successful online business with Sellvia today. Book a call with our business advisors to find out how to your ecommerce journey today and unlock the incredible benefits that come with running an Amazon business. Good luck on your journey!

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by Denis K.
Denis is a copywriter at Sellvia. Having graduated from the Faculty of International Business as a specialist in advertising, he explores the rapidly changing and evolving digital marketing industry and feels committed to sharing his findings with a wider reader’ audience.
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