What sells a product? Besides demand, a uniqueness, and a solution to a need or problem — it oftentimes comes down to the product page itself. A product page is where a customer learns more about a product, its features, its benefits, and sees the item in detail through pictures. And perhaps the most important aspect of a page — the product description — is where all the money’s at.
You don’t have to be a great writer or wizard of words to write a great description! But if you want to learn how to entice customers and pick up on how to write a great product description, keep reading.
Our team realized during our time being hands-on with dropshipping that many people dreaded needing to connect the dots on product details like function, benefits, and dimensions and creating a product description. A lot of people don’t like to spend time writing, especially when they’re just wanting to sell stuff and make money! So that’s why when we created Sellvia, our multi-purpose ecommerce ecosystem, we made sure to include engaging product descriptions on landing pages, created by our team of writers and product experts, so you (the store owner) don’t have to sweat the words and design process.
But how do we do the magic that we do? What elements make a product description engaging and effective? Let’s take a look at some of our product descriptions!
How to write a product description that sells: the Gaming Glasses example
Here, we have our Anti-Blue Light Gaming Glasses.
You can see a clear product title, along with product shots and product price along with shipping cost. There is also a row of color frame variations. This is all great stuff.
As we move down, we see an intro with a catchy headline, along with the introductory copy. Part of how to write a great product description is having an attention-grabbing header along with copy that is situational, such as questions that place the reader in a familiar situation. In our case, we propose an offer about health and style in the opening line and move into how the glasses can help block blue light with a modern look.
Next, we give into situational applications for our glasses despite them being named “Gaming Glasses.” We make mention of how users can reap benefits of blocking blue light whether watching movies or gaming. This helps sell the product for uses outside of gaming. After that, we move into health benefits to help propel the attractiveness of the glasses — that they provide not only immediate benefits, but long-term ones (ex. sleeping at night, feeling better rested over time). Knowing how to weave a product into a situation and how to emphasize the importance of an item’s benefits are key to how to write a great product description.
We continue in the next two parts of the description we speak to eye disease and strain. Because the main benefit of these eyeglasses is eye health, we dedicate more of the product description to this.
What you put in a product description can vary by product, too. Since our Anti-Blue Light Gaming Glasses don’t have many features, let’s take a look at a second product that does!
How to make an effective product description: the Magnetic Cable example
Our next product description to review is the one for Indestructible Magnetic Cable.
For example, the cord has three different charger heads the customer must choose from. Thus, we point these variations out in the product description, and specify which head would work for which device type to eliminate the guesswork for the viewer.
The cord also has a unique 360-degree rotation feature at its head in addition to a light-up LED indicator light. We write this into the copy to make sure customers know about this. If there’s one other great thing to take away here for how to write a great product description, it’s acknowledging standout features that make an item unique.
In the next block you can see we pointed out the length of the cord. This is an important factor customers tend to consider when deciding whether or not they want to buy an item of this type. We threw in a catchy header with a copy that speaks to how the length of the charging cable can add ease to one’s device-charging needs.
Writing a product description for ecommerce: the LED Gloves example
It also helps sometimes to mention directly whom the product can benefit, as seen here in our description for our Waterproof LED Light Work Gloves.
Although there aren’t actual sentences written out, our block points to specific users who would love the gloves. You can accomplish this too for any item by writing out the targeted customer for your particular product. For example, “Our must-have gloves are great for hard workers like gardeners, plumbers, construction workers, rock climbers, and more.”
So as you can see, our Sellvia product descriptions cover all the bases — looking at product details, benefits, unique features, and potential end-users. We also utilize catchy headlines to make copy flow and read in an engaging voice. These are all pointers you can take with you if you’re on a mission to become a better copywriter or marketer. Or — you can just count on our expert-crafted Sellvia service for your store and trust in our ready-to-go landing pages that you’ll get.
SUMMARY: Want to learn how to write a great product description? It comes down to knowing your product’s selling points, uniqueness, problems it can solve, and who it would appeal to. From there, you can use an engaging voice to craft a fun, informative description. Luckily with the products sold through Sellvia, you get all of this already done for you, courtesy of our team.