Are you looking for ways to increase your sales and grow your customer base? If so, you are not alone.
Whether you’re just starting your business or trying to improve an established one, you may run into a problem of low sales and wondering how to get your sales up. In this article, we will share some tips and best practices that can help you increase your sales.
Optimize your website
Your website is the main platform where you showcase your products or services and convince your visitors to buy from you. Therefore, you need to make sure that your website is optimized for user experience, performance, and conversions.
Your website should have a clear and attractive design that reflects your brand identity and value proposition. A good design is easy to navigate, responsive, and consistent across different devices and browsers.
But a well-designed website is nothing without any informative content that showcases the benefits and features of your products or services. Don’t forget to also include clear and compelling calls-to-action that guide your visitors to the next step in the buying process. And, of course, your website should load fast and smoothly without any errors or glitches. A slow or broken website can frustrate your visitors and make them leave without buying anything.
Another important thing to remember is the security for your website’s visitors and customers. In order to secure your website, you have to use SSL certificates, encryption, and other measures. Or, you can just easily build your own custom website with a few clicks the help of an online platform.
Drive traffic to your website
Once you have optimized your website, you need to drive traffic to it. Traffic is the number of people who visit your website. And the more traffic you have, the more chances you have to make sales. However, not all traffic is equal. You need to focus on driving quality traffic that consists of people who are interested in your products or services and are likely to buy from you. There are many ways to drive quality traffic to your website, such as:
Search engine optimization is the process of improving your website’s visibility and ranking on search engines like Google. By using relevant keywords, meta tags, headings, links or images, you can optimize your website for search engines and attract traffic that matches your target audience’s search intent.
Pay-per-click advertising is when you pay a fee every time someone clicks on your ad. You can create and run PPC campaigns that target specific keywords, audiences, locations and devices. PPC advertising can help you drive instant and targeted traffic to your website or landing pages.
Social media marketing is another great way of attracting visitors. There’s a lot of possibilities in social media platforms like Facebook, Instagram, or Twitter to promote your brand or products online.
Email marketing is the use of email to communicate with your existing or potential customers. It can be used to build relationships with your subscribers, send them valuable information, offers or discounts, and encourage them to visit your website and buy from you.
Convert your visitors into customers
Driving traffic to your website is not enough if you want to increase your sales. Also, you must convert your visitors into customers, because the higher the conversion rate, the more sales you make.
There are many factors that affect the conversion rate of your website.
Pricing: Your pricing is the amount of money that you charge for your products or services. It should reflect the value and quality of your products or services, as well as the market demand and competition. It should also be fair, reasonable, and affordable for your target audience. You can use various pricing strategies, such as discounts, bundles, upsells, and cross-sells to increase your sales and profits.
Checkout: Your checkout is the final step in the buying process where your visitors enter their payment and shipping information and confirm their order. It should be simple, fast, and secure for your visitors. You should minimize the number of steps, fields, and distractions in your checkout process. You should also offer multiple payment and shipping options, as well as free or low-cost shipping, to increase your conversion rate.
Follow-up: Your follow-up is the communication that you have with your customers after they make a purchase on your website. It should be timely, friendly, and helpful for your customers. Use follow-up emails, messages, or calls to thank your customers, confirm their order, provide them with tracking and delivery information, ask for feedback, reviews, or referrals, and offer them more value, support, or incentives to buy from you again.
Build your brand awareness
Brand awareness is the extent to which people recognize and remember your brand name, logo, slogan, or other distinctive features. Brand awareness impacts trust (which impacts sales), repeat purchases, and even SEO. Having a strong brand awareness can help you stand out from the crowd of competitors and attract more loyal customers.
There are many ways to build your brand awareness.
Content Marketing: Content marketing is the creation and distribution of valuable and relevant content that educates, entertains, or inspires your target audience. You can use content marketing to showcase your expertise, authority, and personality in your niche. Also, you can use content marketing to generate leads, drive traffic, and increase conversions. Some examples of content marketing are blogs, ebooks, podcasts, videos, webinars, or infographics.
Referral Marketing: Referral marketing is the use of existing customers who refer new customers to your brand through word-of-mouth or incentives. You can use referral marketing to reward your loyal customers for spreading the word about your brand and products or services. And you can also use referral marketing to acquire new customers who are more likely to trust and buy from you based on the recommendation of someone they know.
Retain your existing customers
But while getting new customers is a great way to grow your business, keeping your existing customers happy and loyal is even more important for boosting your sales. Loyal customers buy from you over and over again. Customer retention and loyalty are very important for your success.
- It costs five times more to acquire a new customer than to retain an existing one. Retaining customers means saving money on marketing instead of spending extra funds on attracting new customers.
- Increasing customer retention by 5% tends to increase profits by 25-95%.
- Loyal customers tend to spend 67% more than new ones. Retaining customers means increasing your revenue and profits from repeat purchases and cross-selling or upselling opportunities.
- Existing customers are more likely to refer new customers to your brand through word-of-mouth or incentives. So, retaining customers means expanding your customer base organically and virally without spending much on acquisition.
There are many strategies that you can use to retain your customers and increase their loyalty.
- By providing excellent customer service and increasing customer satisfaction, trust, and loyalty.
- By running loyalty programs, which are schemes that reward your customers for their repeated purchases or actions with your brand. They can help you retain customers by increasing their engagement and retention with your brand.
- By personalizing your communication with your customers, you can make them feel valued and appreciated. You simply need to use their names, preferences, purchase history, and feedback to tailor your messages and offers to their needs and interests.
How Sellvia can help you with that
Increasing your sales may seem like a difficult task, but with the right strategies and the right help from Sellvia, you can create a booming online business. Follow these tips, and you’ll be well on your way to ecommerce success.
- Optimize your website for user experience, performance, and conversions. With Sellvia, you can build your own optimized custom online store from scratch.
- Drive quality traffic to your website through SEO, PPC, SMM, and email marketing.
- Convert visitors into customers by highlighting your value proposition, setting competitive pricing, and offering a smooth checkout process.
- Build brand awareness through content marketing, referral marketing, and other strategies.
- Retain existing customers by providing excellent customer service, offering loyalty programs, and personalizing your communication.
And if you need more tips on increasing the performance of your business, feel free to get in touch with our experts, who will give you personalized advice for your specific situational needs.