To achieve great business results, you’re going to need to use various business promotion methods through marketing platforms. This will help you achieve your desired goals faster and improve your chances of building a successful business. What methods are we talking about? Free business promotion, like email marketing, and paid business promotion on popular platforms such as Facebook, Instagram and Pinterest.
Seems easy as cake, right? However, you’re going to need some quality promo materials to hit the target. Don’t worry though, in this article we’ll cover everything you’ll need to know about ad materials in in 2022 and show you some brilliant time-tested examples.
Here we go!
Business promotion with Facebook
Facebook in 2022 is still one of the best ad platforms, so it goes first on our list. According to statistics, Facebook ads have the potential to reach over 2.1 billion people, while 69% of Americans use Facebook. In 2018, 78% of Facebook users made purchases through discoveries on Facebook. Isn’t it amazing?
Facebook has a lot for ecommerce entrepreneurs, and it’s a great idea to utilize it for your business advantage.
Regardless of your content type, whether it’s images or videos, they have to highlight a few things. First, obviously, show the looks of the products. And second, how it functions and improves everyone’s everyday life.
Don’t forget about a powerful call-to-action! It will urge the customer to open the product page and purchase the product.
If you’re struggling with writing eye-catching headlines and descriptions, we’ve got the solution. Simply visit the Sellvia catalog and open the description of a product that is the same as yours or similar to it. Then, choose one of our description texts: they’re written by professionals and are effective when it comes to promotion!
When it comes to launching the ads, for the best reach you’ll also need keywords. These are the words that users usually type in when searching for something, like “affordable vacuum cleaner”, or “microfiber wipes”.
To find great keywords, we recommend you to brainstorm and use keyword discovery. To help you with this, utilize research tools such as Google Keyword Planner, UberSuggest, Semrush, etc.
Once you come up with some keyword ideas, you’ll also need to enter target audience data. You’ll need to specify their age, interests (for example, video game content, makeup, vegan recipes, etc.), and, of course, a precise location (city, state, or even neighborhood).
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Facebook promotion specifications
To start promoting on this social media network, you will need images and/or videos of the product. The size of images and videos can vary depending on the ad type. However, the rule of thumb is 600 by 600 pixels for images, 120 by 120 pixels for videos.
In addition, you have to have inviting texts: a header (40 characters), description (20 characters), and primary text (125 characters). These texts should describe your product in the most appealing way possible! Remember though, simply writing colorful adjectives won’t make it work. Instead, the text should explain why this product is a must have for your target audience members.
Here’s an example of good promo materials for your Facebook campaigns.
To learn more, please, see the following:
- Our free lessons on Facebook & Instagram promotion at Sellvia Marketing Academy
- Our blog articles on Instagram promotion
Business promotion with Instagram
The next platform, that is also Meta-owned like Facebook, is Instagram. It has a huge reach potential with 1 billion users per month. Promoting there is not extremely different. Let’s dive a bit deeper, shall we?
In case you can’t or don’t want to come up with something, remember, all products in Sellvia’s catalog have descriptions. They have proven to be effective and bring in sales, best of all, it’s absolutely ok to copy them.
Whatever path you’re going to choose, write your own stuff, or take it from us – don’t forget about a call-to-action! They work amazingly at all platforms, and these few words can drastically increase the clicks, sales, or whatever it is you’re trying to achieve with your campaign.
To launch ads efficiently, you need to know related keywords to attract users that are looking for what you’re offering. To find them, once again, utilize the services we mentioned earlier when we showed you how to use Facebook ads.
And to reach the right audience, you’ve got to know their age, interests, and where they’re located.
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Instagram promotion specifications
To promote your products there, you’ll need: images and/or pictures of the product that show it in different perspectives.
Similarly, to what we mentioned with Facebook, make sure to show how the product works and how it’s used. The audience has to see the benefits of the product to purchase it.
Image and video size will depend on the type of ad you’re going to do. For example, let’s take a look at some ad types and the requirements.
Newsfeed ads:
- Landscape content should be 1200 by 628 pixels
- Square content should be 1080 by 1080 pixels
- Vertical content should be 600 by 750 pixels
- Carousel ads are always squares, so the best dimension is 1080 by 1080 pixels
Story ads:
- Story ads should be 1080 by 1920 pixels
All of the ads (besides stories) should have a maximum 125 character description. Once again, don’t fall for flowery words! Just explain the benefits of the product to the audience and why they need it to have in their life.
All in all, good promo materials for your Instagram campaigns look similar to those Facebook ones, and if you’re using a Stories format, then you can just resize these square images a bit, cutting off the extra spaces on the left and on the right.
Here are great guides to Instagram ads:
- Our free lessons on Facebook & Instagram promotion at Sellvia Marketing Academy
- Our blog articles on Instagram promotion
Business promotion with Pinterest
Pinterest is a little different from Facebook and Instagram. It’s like a virtual pinboard, it has pins, and you can find them on the main page.
“Wait, why use Pinterest?”, you’ll ask. Well, it is a powerful advertising platform that we can’t underestimate as online entrepreneurs: it has that solvent audience that is willing to pay money for the good things they see there, and that’s a fact!
We always recommend our clients sell their products through Amazon — choose the appropriate Premium Product package and our team will create an account on Amazon for you and upload your products there. How to get even more potential customers online? Etsy and Pinterest are what you need — our team is happy to boost your products’ online presence through Etsy and Pinterest as well to let everyone online hear about your offerings!
Content can also be different. Besides pictures, you can also upload some videos, showing the product in its full grace won’t hurt you at all.
To launch an ad, like with Facebook and Instagram, you’d need keywords, target audience data like age, interests, location.
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Pinterest promotion specifications
They can be different, but Pinterest advises to upload content that has dimensions of 1000 by 1500 pixels. Videos are the best with dimensions of 1200 by 1800 pixels.
To get viewers’ attention, you’ll need an attractive title (max 100 characters), informative and easy to read description (500 characters), and a call-to-action, of course.
Here’s a marvelous example of how your Pinterest promo materials should look like.
And here’s a couple of lessons on Pinterest ads from Sellvia Marketing Academy.
Business promotion with Email marketing
Email marketing is a whole different universe of marketing. It’s been used for years in ecommerce already, however its popularity is still on top! Why? Well, because you only have to set this marketing channel up once. Then, it’ll bring you money for years to come, no joke.
Here’s how it works: first, you simply provide your website with a contact form that collects users’ email addresses. Once collected, they’re automatically transferred to your list in a database of the email marketing service you use. Some examples of email marketing services include Aweber, MailChimp, or SendinBlue.
Then you go to that service and create a chain of follow-up letters with enticing offers and sales available at your store. They will be automatically delivered to everyone who once visited your website and left their email, so they won’t miss hot deals and new product arrivals from you!
You can also support your situational marketing strategy by regularly sending newsletters to your customers, but be careful: remember that sending all the letters at the same period of time to the same group of people is harmful, they can get annoyed by loads of your letters in their inboxes, so it may push them to unsubscribe from you.
Now as you know how to use it, let’s see what images, videos and texts your letters should consist of.
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Email marketing specifications
An effective newsletter or follow-up has three things.
The first is an eye-catching subject line that is straight to the point yet teases subscribers to open the letter and get to know more.
The second thing is the body that describes your offer in the most appealing way, has discount codes and maximum useful information.
And the third one is a good CTA in the form of a button or a link. Images and videos in emails are cool, however be sure to test those letters thoroughly before sending them to your actual subscribers: your template should look stylish and highlight the most important content, the content should be displayed correctly on different device types.
Here’s an example of good promo materials for your email campaigns.
As you can see, promo materials are not that complicated to deal with! Especially when you’ve got brilliant examples and…if you’re with Sellvia! It has a huge product catalog full of stellar descriptions and visuals.
In addition, we’ve added promo materials for nearly 2,000 top-selling products and offer free marketing support 24/7!
Get to know more of the perfect product offering and hype products that sell on a free training: reserve your spot today, learn ecommerce with us and remember that Sellvia will support you on every step of your entrepreneurial journey!