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How To Sell On Instagram: A Step-By-Step Guide For Beginners
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How To Sell On Instagram (Guide For Beginners 2025)

by Artemis K. | | 13 min read
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You’ve heard the buzz about how to sell on Instagram  and now you want to try it out for yourself. But where to start? How to sell products on Instagram? How does this work? Don’t worry, we’ve got your back. In this article, we’ll guide you through the process, step by step, showing you just how easy it can be to transform your Instagram profile into a money-making machine!

Instagram: the hidden goldmine

Instagram isn’t just for sharing selfies and pictures of your lunch anymore. With over 1 billion active users, it has transformed into a virtual marketplace, bustling with potential customers who are just a click away from discovering your products.

These aren’t just idle browsers, either. According to Instagram’s own statistics, 60% of people use the platform to discover new products, and over 200 million Instagrammers visit at least one Business Profile daily. That’s a lot of eyes that could be on your products!

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Your Instagram storefront: setting up your business profile

Getting started on Instagram is a breeze. First, you’ll need to set up your business profile. This is your virtual storefront, so make sure it’s attractive and welcoming.

Start with a catchy, easy-to-remember username. Ideally, this should be the same as your business name. Next, write a bio that tells potential customers what you do and why they should buy from you. Don’t forget to include a link to your online store in bio!

If you’re wondering how to sell on Instagram without a website, don’t worry! Instagram allows you to sell directly using features like Instagram Shopping, Instagram DM sales, and Instagram Live sales – no website needed!

Dreaming of starting your own business but don’t know where to begin?
Grab this handy checklist and start step-by-step!

The art of content creation: making your products shine

Now, let’s get to the fun part: creating content. Instagram is a visual platform, so your photos and videos need to be top-notch. You don’t need to be a professional photographer, though. A smartphone and a good eye for detail are all you need to capture stunning, sales-boosting images.

Here are a few tips to help you get started.

  • Use natural light: Natural light makes your photos look bright and appealing. Try taking photos near a window or outside on a sunny day.
  • Edit your photos: Instagram’s built-in editing tools can help you enhance your photos. Try adjusting the brightness, contrast, and saturation to make your images pop.
  • Write compelling captions: A good caption can make your post stand out. Use it to tell a story, share a fun fact, or describe the benefits of your product. And don’t forget to include a call to action!

If you want to take your content to the next level, consider collaborating with influencers or encouraging your customers to share photos of your products. User-generated content not only gives you free marketing material but also builds trust and authenticity.

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Instagram Shopping: your virtual cash register

Once you’ve set up your business profile and started posting content, it’s time to set up Instagram Shopping. This feature allows you to tag products in your posts, making it easy for customers to buy from you.

Setting up Instagram Shopping is pretty straightforward. Simply connect your Instagram business profile to a Facebook (Meta) catalog using supported ecommerce platforms. Once approved, you can start tagging products in your posts, Stories, and Reels to streamline the shopping experience. This is an excellent option for those who want to know how to sell directly on Instagram without redirecting customers elsewhere.

Dreaming of starting your own business but don’t know where to begin?
Grab this handy checklist and start step-by-step!

Instagram Stories and Reels: more ways to engage and sell

Stories and Reels are powerful tools that help you engage with your audience and promote your products in a more interactive way.

Instagram Stories are short-lived content pieces that disappear after 24 hours, making them perfect for sharing limited-time offers, behind-the-scenes looks, and quick product demos. You can also tag products in your Stories, allowing viewers to shop instantly.

Instagram Reels provide a way to create engaging, bite-sized videos that stay on your profile. They are great for showcasing products in action, running promotions, or sharing customer testimonials. Plus, Reels have high discoverability, giving your content more exposure.

If you’re interested in how to sell on Instagram Live, consider hosting live product showcases, Q&A sessions, or flash sales to drive real-time engagement and conversions.

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Instagram provides a wealth of data about your audience and how they interact with your content. Instagram Insights gives you access to key metrics like your audience’s demographics, when they’re most active, and which of your posts are most popular.

Regularly checking your Insights and using this data to inform your strategy can drastically increase your chances of success. For instance, you might discover that your audience is most active at 9 p.m. on Thursdays, or that they engage most with posts featuring a certain type of product or style of photography. You can then use this information to tailor your content and posting schedule to your audience’s preferences.

Dreaming of starting your own business but don’t know where to begin?
Grab this handy checklist and start step-by-step!

Selling different types of products on Instagram

How to sell art on Instagram

  • Show your process: Share behind-the-scenes content of your art creation.
  • Use Instagram Live: Host live sessions to showcase your art and interact with potential buyers.

How to sell clothes on Instagram

  • Fashion shows: Create reels or stories that showcase outfits.
  • Style guides: Post style tips that include your clothing items.

How to sell digital products on Instagram

  • Ebooks and courses: Promote your digital products through engaging posts and stories.
  • Use highlights: Create highlights for your digital products to keep them easily accessible.

How to sell jewelry on Instagram

  • Close-up shots: Showcase the details of your jewelry with high-quality images.
  • Customer testimonials: Share reviews and photos from happy customers.

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How to sell on Instagram like a pro: tips and tricks for success

Here are a few more tips to help you sell more effectively on Instagram.

  • Post regularly: Consistency is key. Aim to post at least once a day to keep your audience engaged and your brand top of mind.
  • Use hashtags wisely: Hashtags can help people discover your content, but it’s important to use them strategically. Use a mix of popular and niche hashtags, and consider creating a branded hashtag for your business.

  • Engage with your audience: Instagram is a social platform, so be social! Respond to comments on your posts, engage with other users’ content, and use features like polls and questions to interact with your audience.
  • Run promotions and giveaways: Promotions and giveaways can drive massive engagement and boost your visibility. Just make sure to follow Instagram’s promotion guidelines.

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A shortcut to success: selling with Sellvia

So, you’re ready to start selling on Instagram, but there’s one problem: you don’t have really hot stuff to sell. Or perhaps you do, but you’re struggling to find customers. That’s where Sellvia comes in.

At Sellvia, we make it easy for anyone to start and grow a successful online business. 

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No Experience? No Problem!

Whether you’re a seasoned business owner or a beginner looking to make some extra cash on the side, Sellvia is for you. We’ve made it our mission to make eсommerce as easy and accessible as possible.

With Sellvia, you can start your own online business without any prior experience or effort. Everything is done for you, so you can launch your business without any worries or risks. Plus, we ensure that you always have enough items to meet your customer’s demand.

Even better, we don’t just provide you with products, we offer expert coaching to guide you every step of the way. Our personalized one-on-one coaching sessions are designed to equip you with the skills to manage every aspect of your business, from marketing your store to fulfilling customer orders.

No more second-guessing or feeling overwhelmed – just clear, actionable insights tailored to your needs. With hands-on support, you’ll gain the confidence and expertise to handle day-to-day operations like a pro. It’s not just about starting a business; it’s about building a foundation for lasting success.

Dreaming of starting your own business but don’t know where to begin?
Grab this handy checklist and start step-by-step!

The perks of partnering with Sellvia

Running a eсommerce business can be tough, especially when you’re juggling a full-time job and other responsibilities. But with Sellvia, you can turn your dream of owning a business into a reality, without the stress and hassle.

Here are some awesome perks that make working with us stand out:

Quick and easy setup

Getting started with us is a breeze! You don’t need to be a tech whiz. Our platform is super user-friendly, so you can launch your online store in no time.

Tons of products to choose from

We offer a huge variety of products across different categories. Whether you’re into fashion, gadgets, or home decor, you’ll find something that fits your style and audience.

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Ready online store +
100 Instagram best-sellers

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Hassle-free fulfillment

Forget about packing boxes and shipping orders! We take care of all the fulfillment for you. We handle storage, packaging, and shipping, so you can focus on what you love – growing your business!

Marketing made easy

We don’t just stop at products; we help you promote them too! You’ll get access to cool marketing materials, product images, and descriptions that make selling a lot easier.

Dreaming of starting your own business but don’t know where to begin?
Grab this handy checklist and start step-by-step!

No inventory worries

With our dropshipping model, you don’t have to stress about inventory. You won’t have to deal with unsold stock or storage issues – just focus on selling!

Grow at your own pace

As your business takes off, we can keep up! We’re built to handle more orders, so you can scale your business without any extra hassle.

Support when you need it

Got questions? We’ve got your back! Our customer support team is here to help you with any issues, ensuring you’re never alone on your journey.

By teaming up with Sellvia, you’re not just getting a platform – you’re gaining a partner that helps you succeed in the exciting world of online selling. 

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Ready to start selling on Instagram?

By now, you should have a pretty good idea of how to sell things on Instagram. But remember, like any business venture, success on Instagram requires time, patience, and a willingness to learn and adapt.

If you’re ready to take the plunge, why not make things easier for yourself by partnering with Sellvia? We offer a turnkey solution for starting an online business, providing you with unique, high-demand products and handling all the technical details for you.

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Don’t wait for success to come to you. With Sellvia, you can grab it with both hands. So why not book a call with our business advisors today? They’re ready and waiting to help you get your turnkey business up and running, with unique products designed and manufactured exclusively for you!

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FAQ
How do I start selling on Instagram?
To start selling on Instagram, create a business account, optimize your profile, and use Instagram Shopping features to tag your products in posts.
Can I sell on Instagram without a website?
Yes! You can sell on Instagram without a website by using direct messaging, Instagram Stories, and engaging content to communicate with potential buyers.
How much does it cost to sell on Instagram?
Selling on Instagram can be free, but consider costs for advertising, shipping, and product sourcing if applicable.
What types of products can I sell on Instagram?
You can sell a wide range of products on Instagram, including physical items like clothes and jewelry, digital products like ebooks, and even art.
How can Sellvia help me start selling on Instagram?
Sellvia helps you start selling on Instagram with a comprehensive solution. Our team sources unique, high-demand products, which you can list without holding inventory. Sellvia handles fulfillment, providing free marketing materials and fast 1-3 day US shipping. Automated order processing and dedicated business advisors ensure a seamless experience, allowing you to focus on growing your Instagram business.

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by Artemis K.
Artemis isn't just a senior copywriter at Sellvia, he's an ecommerce storyteller. With his BA in International Communication and MA in Advertising, he journeyed from the petrochemical industry to a purpose-driven role at Sellvia. Today, he crafts content that doesn’t just guide people to start successful ventures but helps them amplify their dreams, tap into their full potential, and see that success is much closer than it appears.
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