Earn up to $5,000 per sale with High-Ticket Products!
Case Studies

How To Start A Fitness Clothing Line: Tips, Ideas, Real-Life Examples

by Olga L. | | 7 min read

Selling apparel is one of the most common choices for newcomers to ecommerce. So, to differentiate yourself from other sellers, it’s a good idea to start working with niche-specific clothes from a narrow market segment. Sports & fitness clothes can be a great choice – let’s see why, and find out how to start a fitness clothing line!

Why start a fitness clothing line?

Selling fitness clothes in your online store can be a viable business opportunity for several reasons:

  • Growing demand

The fitness industry has seen significant growth in recent years, with more people becoming interested in leading healthy and active lifestyles. As a result, there is an increasing demand for fitness clothing and accessories.

  • Versatility


Fitness clothing can be worn both during workouts and as everyday wear. Many people are looking for comfortable, stylish and functional clothing that can be worn in different settings and occasions, making fitness clothes a versatile product that can be worn for various activities.

  • Brand loyalty

Many people who are serious about fitness and working out develop a strong sense of brand loyalty. By providing high-quality, durable, and fashionable fitness clothes, you can establish your brand as a trusted and respected leader in the industry.

  • Wide reach

With the rise of ecommerce and online sales, it’s easier than ever to appeal to a global customer base and sell your fitness clothes online to a larger audience than you would be able to reach through traditional brick-and-mortar retail. Regardless of their physical location, businesses can sell their products to customers in any country of their choice.

  • Niche market

The fitness clothing market is a niche market and is relatively untapped, allowing businesses to stand out and establish a loyal customer base.

  • High profit potential

Fitness clothes are a relatively high-profit margin product as the production and management costs are relatively low. An online store doesn’t require rent, utilities and staff to maintain the store, and these savings can be passed onto customers in the form of lower prices.

  • Growth opportunities

Online marketplaces, such as Amazon and Ebay, allows small businesses to take advantage of the platform’s reach and large customer base, without the need to invest in their own website, marketing, and logistics.

Overall, launching a fitness clothing line can be a profitable business opportunity as it caters to a growing market of health-conscious consumers, offers versatile products, and allows for brand loyalty development. Selling fitness and health products online can be an effective strategy because it allows businesses to reach a wider audience, provides greater convenience for customers, lowers overhead costs, take advantage of online marketplaces and allows for customer data collection and analysis.

What do business owners say about running a sports & outdoors store?

We’ve spoken to a couple of thriving online business owners and asked them to share the experience of launching and managing a store in this niche. You’re welcome to uncover all their business secrets!

Maria, 40: “My clients come from all over the United States”


Maria, a mom of two and a Special Needs Therapist by profession, launched her online store with zero ecommerce experience. A fan of nature and an avid camper, she wanted first-time online venture to reflect her personality – and the decision is paying off!

I’ve got a store selling Outdoors, Sports & Fitness accessories from Sellvia. I got my first sale in my first week, 2-3 days after launching a Facebook ad. This makes me very happy and I am very optimistic that I will keep growing. My goals are to have more time for me and my family: the plan is to start working part-time. This is the future!

Isn’t it awesome to run a business that channels your interests and supports you financially?

Read Maria’s full story here – and make sure to watch her video interview, too!

Martin, 43:  “I can confidently grow the business”


Martin, a Sales and Marketing specialist from Denmark, sells fitness and health products to US customers. As a first-time online entrepreneur, he has no difficulties working on a foreign market – all because a smart choice of a supplier!

This is my first online store and it is amazing fun to run it. With Sellvia, I now have the confidence to scale my business and not worry that I will get buried in customer complaints about long delivery times. There are enough products so I can expand my business into other areas and increase revenue.

Most surely, that’s an ambitious goal – and a highly promising business model!

Read Martin’s full story here to learn more of his ecommerce insights!

So, how do you proceed with launching such a curious venture? Read on!

How to start a fitness clothing line step by step

Step #1 Understand the market

First, it is important to research the market to understand the competition and identify any gaps in the market that your clothing line can fill. This includes looking at the styles and types of clothing currently available, as well as identifying what types of clothing are in high demand. Additionally, it is important to understand the target market for your clothing line and what types of clothing they are looking for.

Step #2 Think of a brand idea

Once you have a clear understanding of the market, it is time to develop a unique brand for your fitness clothing line. This includes creating a brand name, logo, and overall aesthetic that sets your clothing line apart from the competition. Your brand should reflect the values and mission of your company and appeal to your target market.

Step #3 Plan your business strategy


What will you need to do in order to roll out your unique product offering? When it comes to manufacturing, you have different options to choose from, such as manufacturing in-house, or outsourcing manufacturing to a third-party supplier. In-house manufacturing allows for greater control over production and quality, but also requires a larger investment in equipment and facilities. Outsourcing manufacturing can be more cost-effective, but it’s important to thoroughly research potential suppliers and ensure they meet your standards for quality and ethical production.

Let’s see what Martin has to say about his experience:

First, I was reselling AliExpress products through this website. I was struggling with delivery times and customer complaints. Quick shipping by Sellvia, an ecommerce supplier with ready-to-sell products already kept in a warehouse in California, seemed to solve my delivery issues, and I decided to check it out. Sellvia has given me the opportunity to double my sales in just one month.

Step #4 Create your marketing plan

It is important to have a clear strategy for how you will market and sell your clothing. Your goal here is to create a strong online presence through social media and your website, as well as utilizing influencers, collaborations, and events to reach your target market. Networking and building relationships with other businesses and influencers in the fitness and fashion industry can also be beneficial.

Maria’s promotional insights are priceless!

I use Google ads, Facebook and Instagram ads, MailChimp email campaigns, and next month, I will start with Pinterest ads. I’ve ordered a couple of Sellvia products to be delivered to my home to make unique promo content with them. I’m thinking of filming videos and TikToks!

Step #5

Finally, it is important to have a strong customer service and return policy in place. This helps to build customer loyalty and trust, which is essential for the success of any business.

How to start a fitness clothing line: choosing what to sell


Let’s talk about this part in more detail: after all, it’s your product assortment that makes you stand out from other sellers!

Enjoy the unlimited opportunities of Premium Products, a top-class service that lets us design and manufacture unique products with signature prints under your brand! Our team of experts works hard to craft the perfect products for niche markets that appeal to a wide customer audience.

With Premium Products, you’ll benefit from our design and manufacturing expertise, cost-effectiveness, and the ability to create truly outstanding products that will set you apart from the competition. This service is perfect for entrepreneurs who want to establish their business as a brand. Just take a look at the fantastic examples of the products we can make for you:

Women’s t-shirts and tops


Women’s sweatshirts and hoodies


Men’s t-shirts and tops


Men’s sweatshirts and hoodies


Boys’ t-shirts and tops


Boys’ sweatshirts and hoodies


Girls’ t-shirts and tops


Girls’ sweatshirts and hoodies


Looks incredible, right?

If you’re wondering how to start a fitness clothing line, look no further! Whatever design idea you have in mind, we can turn it into a spectacular print that’s not offered by anyone else. Trust the Premium Products service with developing a standalone product line for you and benefit from the ever-growing demand for sports clothing!

by Olga L.
Olga is a Copywriting Director at Sellvia. Having graduated from the Faculty of International Business’ as an Advertising specialist, she puts years of her copywriting experience into making clear and informative guides, tutorials, and other educational materials for ecommerce newcomers worldwide.
Leave a comment
Want to start selling online?
Get a beautiful store tailored to your needs and taste!

Start selling with Sellvia today

Try Sellvia for free, and explore all the tools and services you need to start, run, and grow your business.