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From Zero To $1000 In 72 Hours: Anthony’s Ecommerce Business [Case Study]

by Roman P. | | 8 min read

Today we are going to tell you the story of Anthony, a guy who changed his whole career and dove into the world of ecommerce. Why would someone leave a stable job and begin an online business? His story is not just about making money; it’s about not being afraid to try something new and going after what you really want. So, come along as we share how Anthony went from a broke student to a business owner, making more money than he ever did before. We’ll show you the strategies he used and the important lessons he learned on his way to becoming a big name in the world of ecomemrce.

Meet Anthony


Anthony always had a passion for adventures and helping people. This is why he decided to become a firefighter. He chose this job because it was safe and would give him a steady life. His parents liked this idea because they wanted him to have a job that would always be there for him. So, Anthony went to a school to learn how to be a firefighter. He wanted to be really good at saving people and their homes from fires. Even though he knew being a firefighter was a great job, he still wanted to start his own business and make a lot of money.


While Anthony was at the firefighter school, he learned about dropshipping. He thought this could be a good way to start his own business, so he decided to try it. But like most people who are new to something, he had some problems. His first try at selling things online didn’t go well, and he lost more than $10,000.

Even though he was upset, he didn’t stop trying. He thought of these problems as important lessons, not just mistakes. Every time something went wrong, it made him want to succeed even more.

Breakthrough moment


After months of trial and error, Anthony finally struck gold and found a winning product that resonated with his target audience and found a reliable supplier. Within just two weeks of launching his optimized campaign, Anthony made an astonishing $90K in sales.

Lessons learned


Anthony’s journey taught him resilience, the importance of continuous learning, and the power of perseverance. He realized that success doesn’t come overnight but through consistent effort and learning from mistakes. Anthony quickly learned that ecommerce offers an unmatched advantage over other business models, because you can easily do business anytime and anywhere you want.


Now financially secure and liberated from the traditional career path he once felt compelled to follow, Anthony continues to grow his dropshipping business. In fact, he’s so confident in his business, that he decided to test himself with an interesting challenge.

Anthony’s challenge

Recently, Anthony decided to test himself, so he set out to create a brand new online store and aimed to make its sales reach a thousand dollars in under 72 hours. Let’s take a closer look at Anthony’s experience and examine the methods he used to almost reach his goal.

Finding the right product


Anthony started by looking through many products, trying to find a standout item — a product that could become a bestseller. With a sharp eye for detail, he looked for products that showed signs of strong sales on Amazon. Among many choices, the privacy phone case stood out to him, having made an impressive $201,000 in sales in just the previous month.

Setting up the store

Once he found the best product, Anthony quickly created an online store and built a product page. He used Chat GPT to write the product descriptions, making them unique and attractive. To make the store look better, Anthony added a fancy visual theme, which made the store look and work better without much effort.

Starting TikTok ads

The key part of Anthony’s plan was TikTok ads — a place full of potential buyers. He used ads to get high-quality videos from other sellers, drawing in people with interesting content. With three great videos, Anthony used the TikTok Ads Manager to carefully create ad campaigns aimed at iPhone users in the United States.

The results


Anthony’s hard work paid off on the last day, with 28 orders bringing in $1,000 in sales.


The insights he gained from overcoming obstacles, making his ad campaigns better, and quickly changing his approach are very valuable. Anthony’s story is inspiring for those who want to start selling online, highlighting the need for persistence, creativity, and an eye for finding chances in the constantly changing world of dropshipping.


Anthony especially highlights the importance of finding a good product supplier for your dropshipping store. A good product supplier is like a trusted friend. Your supplier provides the items you sell and delivers them to the customer, so you need them to be reliable. But if there’s ever a problem, a good supplier will help sort it out.

But why did Anthony choose to abandon his firefighter career and switched to dropshipping?

What is dropshipping?

Dropshipping is an awesome way to sell products without having to stock them yourself. It’s basically a bridge between the product and the customer. Here’s how it works: You set up an online store and pick out products you think will be a hit. When a customer buys something from your store, you don’t pack and send it yourself. Instead, it’s purchased from your supplier and shipped directly to the customer. You never touch the product — it goes straight from the supplier’s shelf to the customer’s doorstep.


This means you can sell all sorts of things without ever worrying about storage space. Plus, you can test out different products to see what sells best, without the risk of buying in bulk. It’s a flexible, low-risk way to do business, and it’s all about making connections — connecting people with the things they love, without the need for a traditional shop or warehouse. Dropshipping is the invisible link that brings products and smiles to doorsteps!

What makes dropshipping so special

You don’t need to invest heaps of money in inventory. Instead, you only buy a product when you’ve already made the sale and have been paid by the customer.


You can run your business from anywhere with an internet connection. Whether you’re on a beach or in a cafe, your store is always open. This makes dropshipping the perfect part-time business.


Since you don’t pre-purchase the items you sell, you can offer an array of products to your customers.


Dropshipping is a great way to test out new product ideas. If something doesn’t sell, you haven’t lost anything because you haven’t bought large quantities in advance.


As your business grows, you don’t need to worry about scaling your workforce. The supplier handles the increase in orders.

Why start a dropshipping business

  • It’s easy to get started: With dropshipping, you can start selling the day you set up your store.
  • Risk is lower: If things don’t work out, you’re not stuck with a garage full of products.
  • Learning opportunity: You’ll learn about ecommerce, digital marketing, and consumer trends, all valuable skills in today’s world.

In short, dropshipping is a low-risk, flexible, and scalable way to create an online business. It’s perfect for entrepreneurs who want to dive into ecommerce without a big upfront investment. It’s a bridge that connects customers to products, while you keep the profits without the hassle of traditional retail.

Start your own dropshipping journey to success

Ready to begin your very own exciting ecommerce journey without the hassle of inventory and upfront costs? Then say goodbye to the traditional barriers of entry into the ecommerce world and hello to a seamless, cost-effective solution. Sellvia is here to revolutionize your business experience with our free dropshipping stores!

Why choose Sellvia’s free dropshipping stores?

  • Zero investment: Start your business without any initial investment. Our free stores eliminate the need for inventory management, freeing up your budget for other important aspects of your business.
  • Curated products: Gain access to a vast selection of high-demand products sourced directly from top suppliers. We ensure quality and variety, so you can cater to the needs and desires of your customers.
  • Fast shipping: Delight your customers with ultra-fast shipping across the US. With Sellvia, long wait times are a thing of the past, ensuring customer satisfaction and repeat business.
  • Full customization: Personalize your store to reflect your brand. Our intuitive platform allows you to create a unique shopping experience that stands out from the competition.
  • 24/7 support: Our dedicated team is here to assist you every step of the way. From setup to sales, we provide the guidance and support you need to thrive.

Take action now! Don’t let this opportunity pass you by. Join the thousands of successful entrepreneurs who have already taken the leap with Sellvia. With Sellvia, you’re not just starting a business; you’re joining a community of forward-thinkers and market shapers. Embrace the future of ecommerce with Sellvia. Let’s grow together!

by Roman P.
As a copywriter at Sellvia, Roman helps aspiring ecommerce entrepreneurs around the world learn how to launch and grow their online businesses. He has a degree in economics, which gives him an edge in understanding the ecommerce industry. Roman creates engaging and informative content that empowers people to achieve their full potential.
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