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How To Sell Merchandise Online And Make A Splash With Personalized Beach & Bath Towels

by Denis K. | | 8 min read

Starting an online business can be challenging, especially if you don’t have a lot of experience. However, with the right idea and support, you can create a successful side hustle! One niche that has proven to be lucrative for regular people is selling personalized beach towels and bath towels on Amazon. Get ready to find out how to sell merchandise online with Sellvia! 

In fact, one store, Softerry, made over $10.4 thousand just in the last month!

With Sellvia by your side, you can create your own profitable online towel business without any hassle. This article will guide you on how to sell merchandise online and more. We’ll dive into the success story of an Amazon store, and see how you can try and accomplish the same!

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Why Personalized Towels Are a Profitable Niche

Personalized beach and bath towels have become increasingly popular as people look for unique and creative ways to express their individuality. With a wide range of colors, patterns, and customization options, these towels cater to various customer preferences and make for a highly profitable niche.

  • The Growing Popularity of Personalized Beach Towels

Beach towels are a popular and practical item that people use to enjoy their time by the water. But these days, beach towels are more than just a functional accessory – they’re a means of self-expression. Personalized beach towels have become increasingly popular, allowing people to showcase their unique style and personality even while lounging by the ocean or poolside.

There are several reasons why personalized beach towels have become such a hit in the ecommerce space:

They make a fashion statement 🎀

Custom beach towels with unique designs, colors, and patterns stand out, making them a trendy accessory for people who want to express their individuality.

They make great gifts 🎁

Personalized beach towels are an excellent gift idea for friends and family, especially since you can customize them with names, monograms, or even photos.

They appeal to a wide range of people 🌎

Beach towels are used by everyone from kids to adults, making them a versatile product with a broad target audience.

  • Bath Towels: A Staple in Every Home

Similar to beach towels, bath towels are an essential item in every household.

With the growing trend of personalization in the home décor space, customized bath towels have become increasingly popular. Offering personalized bath towels allows you to cater to customers who want to create a cohesive and stylish look in their bathrooms or who simply want a unique gift for a loved one.

Is Selling Personalized Towels Profitable?

One of the main concerns for any aspiring entrepreneur is whether their chosen niche is profitable. Fortunately, the personalized towel business has plenty of potential for growth and success.


According to Google Trends, the popularity of beach towels has been steadily increasing over the past five years, while bath towels have remained consistently popular.

By offering a range of unique and customizable designs, you can tap into this growing market and create a loyal customer base that keeps coming back for more. Additionally, with Sellvia’s expert support and resources, you can optimize your business for maximum profitability and growth.

How to Sell Merchandise Online: Softerry’s Successful Amazon Store


To give you a real-life example, let’s take a look at Softerry, an Amazon store that has made over $10.4 thousand in just the last month selling personalized beach and bath towels. Their wide range of unique designs and high-quality products have made them a go-to choice for customers looking to express their individuality through everyday items.

So how can you come close to Softerry’s success? By partnering with Sellvia, a one-stop solution that provides everything you need to start and run a successful online business selling personalized towels.

How to Sell Merchandise Online: How Sellvia Helps You Start Your Online Towel Business


You may be wondering, “I’m new to ecommerce, how can I possibly start a business selling personalized beach and bath towels?” Fear not, because Sellvia is your perfect partner! We provide a comprehensive solution to get your online business rolling, regardless of your previous experience.

When you team up with Sellvia, you gain access to our exceptional Premium Products service.

This gives you an edge in selling top-notch products that are often hard to compete with on platforms like Amazon. Here’s what you’re signing up for when you choose Sellvia:

  • Unleash Your Unique Products

One major hurdle when starting an online business is deciding what products to offer. Sellvia assists you by offering unique and in-demand products for your store. Our Premium Products service equips you with a broad selection of top-quality, distinctive towels for both the beach and the bathroom, guaranteed to wow your customers. You’ll be selling products that are truly one-of-a-kind, setting you apart from competitors.

Your unique vision can introduce fresh products to the market, catering to the needs of customers. With Sellvia’s Premium Products, you’ll be selling distinctive items that can generate income for many years!

  • Avail High-Quality Services

Through our Premium Products service, you’ll be offering items that are exclusive and unavailable elsewhere.

This significantly reduces your competition. Our team curates product ideas that are in high demand but are yet to hit the market. You can rest assured that you’ll be selling top-grade products, featuring first-rate printed designs crafted with cutting-edge printing technology.

We handle the manufacturing, printing, and shipping of your products upon your request, and under your brand. Your business is in trustworthy hands!

  • Sell Far and Wide

Our team of experts will help propel your brand to reach millions of potential customers. You have the freedom to sell your products anywhere, from an online marketplace like Amazon, to your very own online store, or even through your social media platforms. You’re in control!

Here’s a simplified breakdown of how it works:

  • You tell us about your interests and passions. ✅
  • Our team identifies what people want but can’t find, tailored to your specific needs. ✅
  • Our skilled designers create appealing prints for you and your customers. ✅
  • You receive orders and leave all the technical details to us. ✅

With Sellvia, starting your personalized towel business is a breeze!

Partnering with Sellvia for Success

When you partner with Sellvia, you’ll have access to everything you need to start a successful online business selling personalized beach and bath towels. Some of the benefits of partnering with Sellvia include:

  • Online Store Setup

Sellvia helps you create a professional-looking online store, taking care of all the technical aspects so you can focus on growing your business.

  • Unique Product Selection

Gain access to a wide range of unique and high-quality towel designs that appeal to a diverse customer base.

  • Amazon Store Integration

Sellvia provides assistance in setting up and managing your Amazon store, making it easy to reach millions of potential customers.

  • Expert Support

With Sellvia’s team of ecommerce experts, you’ll receive guidance and support to help you grow and optimize your business for maximum profitability.

Marketing Your Personalized Towel Business

Once you’ve set up your online store and stocked it with unique products, it’s time to focus on marketing your business. Here are some strategies to help you attract customers and make a splash in the personalized towel market:

  • Social Media

Leverage popular social media platforms like Instagram, Pinterest, and Facebook to showcase your products and reach a wider audience. Create engaging content that highlights the uniqueness of your towels and encourages users to share your posts with their friends and followers.

  • Influencer Collaborations

Partner with influencers who share your target audience to promote your products. This can help you build credibility and trust with potential customers, while also expanding your reach.

  • Email Marketing

Build an email list of potential customers and keep them engaged with regular updates, promotions, and exclusive offers. This can help you nurture long-term relationships and encourage repeat business.

  • Paid Advertising

Invest in targeted advertising on platforms like Google Ads and Facebook Ads to reach potential customers who are actively searching for personalized towels. This can help drive traffic to your online store and increase sales.

  • SEO Optimization

Optimize your product listings and website content for search engines to improve your visibility and attract organic traffic. This can help you reach a larger audience without spending a fortune on advertising.

Final Thoughts

Selling personalized beach and bath towels online is a fantastic business opportunity with plenty of room for growth and profit. By partnering with Sellvia, you can take advantage of their expert support, premium products, and resources to build a successful and profitable online store.

So, dive into the towel business and make a splash in the world of ecommerce! So, what are you waiting for?! Book a call with our business advisors and they will let you in on what you need to know to succeed in the ecommerce space! Seize this opportunity to start selling unique products on Amazon and achieve the success you’ve always dreamed of.

by Denis K.
Denis is a copywriter at Sellvia. Having graduated from the Faculty of International Business as a specialist in advertising, he explores the rapidly changing and evolving digital marketing industry and feels committed to sharing his findings with a wider reader’ audience.
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