Selling car accessories can be very profitable if you target the right market and offer the right products. For an ecommerce business, it’s also important to provide customers with fast delivery. And if you want to start a car accessories business, Sellvia can help you with all these tasks.
Why sell car accessories?
Automobiles are expensive and technically sophisticated goods. So it’s not surprising only a few companies manufacture and sell them.
On the other hand, every car owner buys spare parts from time to time. But a small business can hardly compete with large companies in this niche. So, what do you do?
In this situation, one can start a car accessories business! Instead of selling expensive and heavy car parts, you can offer helpful tools and consumables. Such products are mostly affordable, small, and have low weight, which makes them perfect for selling online.
If you own a car, you will probably understand how useful these products can be. A small trash bin, a magnetic phone holder, a car seat cover – such items can make driving more comfortable, enjoyable, and safer!
Sellvia’s team has gathered a wide range of car accessories that you can sell in your online store. All of them have high potential and low wholesale prices to let you compete even with large retailers.
The target audience of a car accessories business
Although auto accessories cost not so much, automobiles are still pretty expensive. And since you want to get as many sales as possible, you should target countries with a high level of income and quality of life. From this perspective, the United States is your best choice.
As you probably know, the public transport system is underdeveloped in many US cities, especially in the south. Often it’s impossible to live there without a car. But thanks to a high level of income, 91.3% of American households own at least one vehicle.
It means that a car accessories business can target over 112 million American households! It’s a huge number of potential customers that have a high level of disposable income, which makes the US a very interesting market.
Since Sellvia’s warehouse is located in the United States, we can deliver our products to any US address within 1-3 business days! Subscribe to Sellvia to benefit from this advantage!
Building an ecommerce store
No matter what niche you choose, opening a traditional brick-and-mortar store will be very costly, difficult, and risky. Fortunately, today one can enter the market with an ecommerce website. It also lets you reach a broader audience of potential customers.
However, it’s important to build your online store properly. You need to make the navigation on the site easy, pick the right colors and images, choose a simple and easy-to-remember domain name, divide products into several categories, etc.
The design of product pages and product descriptions also play a huge part in driving sales. After all, with marketing, you can only bring a potential client to the product page. But whether he/she will buy anything depends on many factors including the design of the page.
If you’re not good at building commercial websites, consider ordering this service from someone else. Sellvia’s team can create a dropshipping Custom Store for you based on your own vision. Simply tell us what kind of store you want, and we will build a professionally looking website ready to sell your products shortly after you launch it.
In dropshipping, one doesn’t have to buy an inventory of products in advance. After creating a dropshipping website, you can subscribe to Sellvia, import any product data to your store and start advertising. When a customer places an order, buy this product from our catalog, and we will send the item to your client’s address.
This feature makes dropshipping less risky compared to the traditional retail model and perfect for ecommerce beginners.
Pick products for your car accessories business
What kind of products can an ecommerce entrepreneur sell in a car accessories store? By ‘accessories’, I don’t mean pretty-looking knickknacks! In fact, one can find a lot of useful goods in this niche.
Products that make driving more comfortable
First of all, think about goods that make driving more comfortable. Car seat organizers provide a place where you can keep sundries of all kinds. A wireless charger can be irreplaceable for long journeys. The same goes for a portable drink cooler.
Car accessories for cleaning
Cleaning a car can be very tiring. And if there’s something that will make this chore easier, car owners will surely want it.
And finally, a car accessories business can also sell various products related to driving in a certain way. Here you can offer key rings, sunglasses, various tools, and even decorative goods.
How to promote your car accessories business?
Today one can’t expect a lot of sales with no proper advertising. But when it comes to promotion, it’s important both to choose the right advertising channel and make your ads convincing.
Fortunately, in the case of car accessories, the latter should not be a problem.
Often ads we see on the web advertise goods we don’t really need. But most car accessories feature useful functions nobody can deny. All you have to do is to demonstrate how the product works and solves a problem.
Therefore, as long as you target the right audience and show how a product can solve a regular driver’s problem, driving traffic should not be that difficult.
As for what channel you should use, Sellvia’s team recommends focusing on social media promotion above all. Paid advertising on social networks (first of all, on Facebook) will let you reach an incredibly broad audience of car owners. Besides, here you can find many social media groups related to driving, car repair, and similar topics.
Pay-Per-Click advertising can also be effective.
You can also try optimizing your website for search engines but it’ll require two things. First, you’ll need to start creating valuable content for car owners. And if you don’t have experience in this sphere, getting people interested will be really difficult.
Second, proper SEO requires time and will bring no immediate result (unlike paid advertising).
As you can see, a car accessories business has big potential due to a wide choice of products that are easy to advertise and a large number of potential customers. If you decide to launch this business in the United States, consider subscribing to Sellvia to benefit from our fast shipping across the US.