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What Is Branded Dropshipping? Does It Really Work, And How Do You Become A Branded Dropshipper?

by Artemis K. | | 8 min read

If you’re interested in ecommerce, you’ve likely heard of dropshipping. But have you heard of branded dropshipping? This business model is becoming increasingly popular among online entrepreneurs who are looking for an easy way to make money online. In this article, we’ll explain what branded dropshipping is, how it works, and why it’s your chance to make money online easily.

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Starting a dropshipping business: is it a tempting business option?

a picture showing how the dropshipping business model works

Dropshipping is a business model that doesn’t require an entrepreneur to keep the products they sell in stock. Instead, when a business owner sells a product, they purchase the item from a third party and have it shipped directly to the customer. The seller never handles the product, and the customer is unaware that the product came from a third party.

Here are the main benefits the dropshipping business model provides entrepreneurs with.

  • Low startup costs

Compared to starting a traditional brick-and-mortar store, starting a dropshipping store requires very little upfront investment. All you need is a website and an Internet connection.

  • Access to a vast product selection

Since the seller doesn’t need to hold inventory, they can offer a much wider selection of products to their customers. This can attract a larger customer base and lead to more sales.

  • Minimal inventory management

The supplier handles all of the inventory management, so the seller doesn’t need to worry about keeping track of stock levels, ordering new products, or storing products.

  • Easy setup and maintenance

Setting up a dropshipping store is relatively easy and can be done in a matter of days. Once the store is up and running, it requires minimal maintenance.

  • Potential for high profit margins

Since the seller doesn’t need to invest in inventory or physical storefronts, they can earn higher profit margins than traditional retailers.

  • Increasing demand for ecommerce

With the rise of ecommerce, more and more consumers are shopping online, creating a growing demand for online retailers.

Beyond that, running a dropshipping business allows you to avoid lots of extra expenses and effort regarding the following.

  • Renting a storage
  • Hiring a team
  • Buying products in advance
  • Keeping them in stock, etc.

Dropshipping itself looks like a highly beneficial business model you can benefit from, doesn’t it? Yet, actually, there’s more — it’s all about branded dropshipping. What is it?

What is branded dropshipping?

a picture showing what is branded dropshipping and how do you become a branded dropshipper

Let’s start with the branded dropshipping definition.

Branded dropshipping is similar to traditional one, but with one key difference: the products are branded. In other words, the seller works with the supplier to add their own brand name and logo to the product. This can give the seller a competitive advantage and help them build a loyal customer base.

Now you know the difference between branded dropshipping and traditional one. Well, branded dropshipping sounds really tempting, but how does it actually work?

How does branded dropshipping work?

a picture showing why it is essential to create a brand

The process of branded dropshipping is straightforward.

The seller creates an online store and partners with a supplier who offers branded products. The seller adds these products to their online store, including their own brand name and logo. When a customer purchases a product, the seller places an order with the supplier, who then ships the product directly to the customer.

That’s it, actually. Although branded dropshipping can boast all the benefits of the traditional dropshipping business model, it also has its own features business owners will enjoy.

Why is branded dropshipping your chance to make money online easily?

a picture showing the easiest business to start from home and benefit from - it's ecommerce

Have you already started a dropshipping business and wish to take it to the next level, or you’re just about to start your own business willing to succeed right away? If so, branded dropshipping is the perfect option for you to make a difference & make a fortune.

  • Competitive advantage

Branded dropshipping offers a competitive advantage over traditional dropshipping because the seller can add their own brand name and logo to the products. This makes the seller stand out from competitors who may be selling the same products without any branding. With branded products, the seller can differentiate themselves from competitors, build a unique identity, and create a stronger connection with customers.

  • Increased customer loyalty

With branded dropshipping, the seller can create a unique brand identity that customers can recognize and remember. This can lead to increased customer loyalty and repeat purchases. By building a strong brand identity and providing a positive customer experience, the seller can create a loyal customer base that will continue to support their business over time with no extra effort required.

  • Higher profit margins

Since branded products can command higher prices than unbranded ones, business owners can earn higher profit margins with branded dropshipping than with traditional dropshipping. By adding their own branding to the products, sellers can create a perception of higher quality and value, leading to a higher perceived value among customers. This can justify higher prices and result in higher profit margins for you.

  • Enhanced perceived value

As we’ve already mentioned, by adding their own branding to the products, sellers can create a perception of higher quality and value, leading to a higher perceived value among customers. Doing traditional dropshipping, the seller may be perceived as simply selling products that can be found elsewhere. With branded dropshipping, the seller can create a perception of exclusivity and quality, which attracts customers and results in higher sales.

  • Better control over the customer experience

With branded dropshipping, the seller has more control over the customer experience, including the packaging, branding, and shipping of the products. This can lead to a better overall customer experience and increased customer satisfaction. By ensuring that the product packaging and shipping experience meets their brand standards, the seller can create a positive and consistent customer experience that reflects their brand values and identity.

  • Lots of options for customization

With branded dropshipping, the seller can work with the supplier to customize products to their specific needs, such as color, size, or packaging. This can create a unique product that stands out from competitors. By offering customized products that are not available elsewhere, the seller can differentiate themselves from competitors and create a unique selling proposition aimed at attracting customers and driving sales.

  • Lower risk of brand dilution

With traditional dropshipping, the seller may be selling products under multiple different brand names, leading to a risk of brand dilution. With branded dropshipping, the seller can focus on building one strong brand identity, leading to better brand recognition and customer loyalty. By focusing on building one strong brand identity, the seller can create a clear and consistent message that resonates with customers and results in a more effective and profitable business.

Overall, branded dropshipping offers several benefits over traditional dropshipping. By focusing on building a strong brand identity and offering high-quality, unique products, sellers can succeed in the branded dropshipping industry and establish a business that will bring them profit for the years to come.

Yet, you will depend heavily on the supplier you deal with. How to make up your mind about the supplier to team up with? No big deal, actually.

Your reliable supplier to start branded dropshipping

a picture showing how to start a business using Amazon business opportunities

Do you like the idea of starting your branded dropshipping business? Great! But how do you become a branded dropshipper? As easy as ever before — it’s our mission to help you with that!

The Premium Products service by Sellvia lets both experienced entrepreneurs and ecommerce newcomers start their own brand on a dropshipping basis.

  • Product ideas are waiting for you

How to win customers’ hearts from the outset? Well, you need some game-changing products to enter the market. How to come up with them? No big deal — our team is permanently monitoring the market to detect so-called empty niches with products customers already look for, but nobody sells yet.

  • From the idea up to evoporation

There are lots of suppliers who are ready to resell their products to you. But where to source products created for you personally? We have a solution for you — we’ll design and manufacture unique products for you from scratch to let you win the market right away. We’ll produce as many products as your costumes will buy from you, allowing you to avoid ording in advance and keeping products in stock.

  • #1 shopping platform is at your service

Crowds of eager buyers are waiting. How to reach them? We’ll help you with that — we’ll create an Amazon seller account for you and upload all your products there to let you benefit from the #1 platform US buyers shop from!

  • Our total assistance

Ecommerce consulting matters. Are you afraid of being left alone with your business issues? No way — our support team is happy to help you with them, meanwhile, there are lots of tools and services you can use to boost your business easily!

Branded dropshipping provides entrepreneurs with unprecedented opportunities to start a business easily and grow a venture you’ll always be proud of. Are you interested in getting a branded dropshipping business that is ready to go? We’ll do everything for you to let you skip all the challenging tasks and enjoy running your business that really matters!

by Artemis K.
Artemis isn't just a senior copywriter at Sellvia, he's an ecommerce storyteller. With his BA in International Communication and MA in Advertising, he journeyed from the petrochemical industry to a purpose-driven role at Sellvia. Today, he crafts content that doesn’t just guide people to start successful ventures but helps them amplify their dreams, tap into their full potential, and see that success is much closer than it appears.
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