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What To Sell On Amazon To Make A Fortune: 5 Top Niches [+Bonus]

by Artemis K. | | 17 min read
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Are you eager to start your own business to make a fortune & make a difference? If so, start selling on Amazon — this is the fastest and most promising way to succeed. But what to sell on Amazon to win customers’ hearts and build a business you’ll be proud of? Stay tuned!

In today’s digital age, ecommerce has become a thriving industry, with more and more entrepreneurs turning to online marketplaces to sell their products. Amazon, one of the largest ecommerce platforms in the world, has become a go-to destination for both sellers and buyers alike. This is why starting a business on Amazon has become a tempting solution for those who wish to start a steady venture or take their current ones to the next level.

Selling on Amazon can be an excellent opportunity for entrepreneurs to reach a vast customer base and take advantage of the platform’s various tools and services. With over 300 million active users shopping online and billions of products sold annually, Amazon is undoubtedly one of the most popular and lucrative marketplaces on the Internet not only to buy from, but also to sell on.

In this article, we will explore the various benefits of selling on Amazon and provide a list of hot niches on the platform to let you know what to sell on Amazon. Beyond that, we will also discuss strategies for bringing something new to the market and standing out from the competition. Whether you’re a seasoned entrepreneur or just starting, this article will help you understand the potential of selling on Amazon and give you tips to be one step ahead of competitors and succeed in this dynamic and exciting marketplace. So, let’s dive in and explore the world of selling on Amazon!

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Start selling on Amazon: a business anyone can start

a picture previewing the article on what to sell on Amazon for profit

When starting a business, you need to dream big. While creating your online store is a total must-have, selling on Amazon is the perfect way to bring your products to the largest shopping audience ever and build a business that really matters. Why so? See for yourself!

  • Large US market reach

The United States is a massive market for ecommerce, and Amazon is the largest ecommerce platform in the country. Here are some statistics that illustrate Amazon’s reach in the US market.

Amazon is the largest ecommerce retailer in the US

According to eMarketer, Amazon is the largest ecommerce retailer in the United States, with a market share of 39.7% in 2021. This means that almost 40% of all ecommerce sales in the US are made through Amazon.

Amazon has over 126 million active customers in the US

According to recent reports, Amazon has over 126 million active customer accounts in the United States. This means that there are over 126 million people who regularly shop on Amazon and are potential customers for your products.

Amazon’s US sales grew by 40% in 2020

Despite the challenges posed by the COVID-19 pandemic, Amazon’s US sales grew by 40% in 2020, according to the company’s financial reports. This shows that Amazon’s reach and customer base in the US continue to grow and expand, even during difficult times.

Amazon’s Prime membership program is popular in the US

Amazon’s Prime membership program is very popular in the United States, with an estimated 119 million Prime members as of 2021. Prime members enjoy free two-day shipping, access to streaming content, and other benefits, which can make them more likely to shop on Amazon.

These statistics demonstrate that Amazon has a massive reach and a significant market share in the United States. With millions of active customers and a popular membership program, Amazon offers a huge potential audience for your products in the US market. Selling on Amazon can be an excellent way to tap into this audience and grow your business in the United States.

  • Easy setup

One of the advantages of selling on Amazon is that the platform makes it relatively easy to set up and run an ecommerce business. Here are some ways that Amazon simplifies the setup process.

Seller Central platform

Amazon’s Seller Central platform is designed to be user-friendly and intuitive, even for beginners. The platform guides you through the setup process, providing step-by-step instructions and prompts to help you get started.

Easy product listing

Listing your products on Amazon is straightforward and can be done in a few simple steps. You just need to provide some basic information about your product, such as its title, description, and price, and upload some high-quality images.

Built-in shipping and fulfillment options

Amazon offers several shipping and fulfillment options that can help simplify the process of getting your products to customers. For example, you can use turnkey Amazon FBA (fulfillment by Amazon) program to store your products in Amazon’s warehouses and have Amazon handle the shipping and customer service for you.

Access to Amazon’s customer base

As mentioned earlier, Amazon has millions of active customers worldwide. By selling on Amazon, you gain access to this built-in customer base, which can help you generate sales and grow your business.

Customer service and support

Amazon offers customer service and support to both buyers and sellers. If you have any questions or issues with your account or sales, you can reach out to Amazon’s customer service team for assistance.

This is why it’s easy for anyone to set up an ecommerce business on Amazon and start selling products quickly. With its user-friendly platform, built-in shipping and fulfillment options, and access to a massive customer base, Amazon can be an excellent platform for entrepreneurs looking to start an ecommerce business and make a fortune.

  • Trust and credibility

Amazon has built a strong reputation for trust and credibility among consumers over the years, which can be a significant advantage for businesses looking to sell on the platform. Here are some reasons why Amazon’s reputation for trust and credibility makes it a great place to start a business.

Trusted brand

Amazon is a well-known and highly trusted brand. Customers trust Amazon to provide high-quality products and services, which can help build trust in your business if you sell on the platform.

Robust review system

Amazon’s review system is well-established and highly trusted by consumers. Positive reviews can help build credibility and trust in your business, making it more likely that customers will buy from you.

Strong anti-fraud measures

Amazon has robust anti-fraud measures in place to protect both buyers and sellers. This includes fraud detection software, buyer protection policies, and seller performance metrics, which help ensure that transactions on the platform are safe and secure.

Access to Amazon’s customer service

Amazon’s customer service is highly regarded by consumers. As a seller on the platform, you can benefit from Amazon’s customer service team, which can help resolve issues and build trust with customers.

A commitment to customer satisfaction

Amazon is known for its commitment to customer satisfaction. The platform prioritizes customer feedback and works to ensure that customers have a positive experience when shopping on the platform. By selling on Amazon, you can benefit from this commitment to customer satisfaction and build trust with your own customers.

Amazon’s reputation for trust and credibility can be a significant advantage for businesses looking to start selling on the platform. By leveraging Amazon’s trusted brand, review system, anti-fraud measures, customer service, and commitment to customer satisfaction, you can build credibility and trust with customers and grow your business over time.

  • Built-in customer base

Amazon has a massive built-in customer base that can be a significant advantage for businesses looking to start selling on the platform. Here are some reasons why Amazon’s built-in customer base makes it a great place to start selling.

Large and diverse customer base

Amazon has millions of active customers worldwide, making it one of the largest ecommerce platforms in the world. This means that there is a large and diverse customer base on Amazon, with customers from all walks of life and in many different regions of the USA.

Search visibility

When you list your products on Amazon, they become visible to millions of potential customers who search for products on the platform. This can help increase the visibility of your products and attract more customers to your business.

Opportunities for cross-selling and upselling

Amazon’s built-in customer base also provides opportunities for cross-selling and upselling. For example, if a customer buys one of your products on Amazon, they may be more likely to buy another related product from your business in the future.

Repeat business

Because Amazon has a large and loyal customer base, selling on the platform can also help you generate repeat business. If customers have a positive experience buying from your business on Amazon, they may be more likely to return to your business in the future.

Amazon’s built-in customer base provides a massive potential audience for businesses looking to start selling on the platform. With its large and diverse customer base, high customer trust and loyalty, search visibility, opportunities for cross-selling and upselling, and potential for repeat business, Amazon can be an excellent platform for businesses looking to grow and scale their ecommerce operations.

  • Low overhead costs

One of the advantages of selling on Amazon is that it has relatively low overhead costs, which can be a significant advantage for businesses looking to start selling on the platform. Here are some reasons why Amazon’s low overhead costs make it a great place to start selling.

No upfront costs

Unlike many other e-commerce platforms, there are no upfront costs to start selling on Amazon. You don’t need to pay any fees to create an account or list your products on the platform.

Commission-based fees

Instead of charging upfront fees, Amazon charges commission-based fees on the products you sell. This means that you only pay a fee when you make a sale, which can be more cost-effective than paying monthly subscription fees or other upfront costs.

Low marketing costs

Because Amazon has a large built-in customer base and high search visibility, you may not need to invest heavily in marketing or advertising to attract customers to your business. This can help keep your marketing costs low and make it easier to get started on the platform.

No website or IT costs

When you sell on Amazon, you don’t need to create and maintain your own e-commerce website, which can be a significant cost savings. Additionally, Amazon takes care of the IT infrastructure and software updates needed to run the platform, which can further reduce your IT costs.

As you can see, all these features make it a perfect solution for you to start selling on Amazon. By avoiding upfront costs, making the most of Amazon’s large audience that really trust this platform, you can easily enter Amazon with your products and win customer’s hearts. But what to sell on Amazon to meet customers’ needs and gain profit out of that?

What to sell on Amazon: top niches on Amazon to start a business

The products you sell are the calling card of your business. This is why you need to pay particular attention to the selection of goods you’ll enter Amazon with. We’ve prepared a list of 5 hot niches it’s promising to start business in. Check them out!

1. Adult apparel

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Something is fashionable, while something gets out of fashion. The point is, something is trending forever. The point is, selling adult apparel is a kind of classic solution for online businesses. In 2023, we recommend you treat an adult apparel business as, probably, the most tempting business idea for your startup. Here is why.

Growing demand

There is a growing demand for adult apparel products, with consumers looking for comfortable and stylish clothing options in this category. This trend is expected to continue in 2023, providing opportunities for businesses to meet this demand.

Increasing acceptance

There is increasing acceptance of adult apparel products in mainstream society, which can help reduce social stigma and increase the potential market for these products.

Customization options

People want their outfits to speak for themselves. This is why customization options such as personalized designs can help businesses stand out in a competitive market and attract your own target audiendce.

Online marketing opportunities

Selling adult apparel online provides businesses with various online marketing opportunities, including social media, influencer marketing, and search engine optimization. These marketing channels can help businesses reach a wider audience and drive traffic to their online store.

Sustainable fashion

There is increasing awareness and concern for sustainable fashion, with consumers looking for eco-friendly and ethical clothing options. Businesses that can meet this demand may have an advantage in the market.

2. Kids stuff

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Parents always spend more money on their children to surround them with the best things ever and let them look perfect. Beyond that, kids tend to grow fast making their parents renew their wardrobe on a permanent basis. All the benefits of selling adult apparel are applicable to the kids’ clothing niche also, but there’s more.

Growing market

The toddler and kids apparel market is expected to continue growing in 2023, providing opportunities for businesses to meet this demand.

Increasing awareness

Parents are becoming increasingly aware of the importance of sustainable and ethical clothing options for their children. Businesses that can provide eco-friendly and ethical clothing options may have an advantage in the market.

Customization options

Customization options, such as personalized designs and sizing, can help businesses stand out in a competitive market and attract customers.

Parental demand

Parents are often willing to invest in high-quality and durable clothing options for their children, providing businesses with an opportunity to offer premium products at a higher price point.

3. Pet products

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Pets are man’s best friends. They often get as much attention as kids do. Moreover, this year there are lots of opportunities for business owners to let pet lovers shout out their identities through the pet accessories. This is why it’s a good idea to start a pet products business this year. Actually, there’s more.

Growing market

The pet industry continues to grow, with consumers spending more money on their pets each year. This trend is expected to continue in 2023, providing opportunities for businesses to meet this demand.

Increasing pet ownership

Pet ownership is on the rise, with more households owning pets than ever before. This means that there is a larger potential market for pet products in 2023.

Customization options

Customization options, such as personalized designs and sizing, can help businesses stand out in a competitive market and attract customers.

Online marketing opportunities

Selling pet products online provides businesses with various online marketing opportunities, including social media, influencer marketing, and search engine optimization. These marketing channels can help businesses reach a wider audience and drive traffic to their online store.

4. Phone and laptop accessories

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Do you have a phone/laptop? Of course, you do! Are there any ways to make them be unique and reflect your inner state? These are phone and laptop accessories that meet customers’ needs! This is why they are so demanded on the market! Fortunately, this is not the only benefit of selling phone cases and laptop accessories on Amazon.

Brand differentiation

Offering unique and high-quality accessories can help businesses differentiate their brand from competitors and attract customers who are looking for something different.

Product variety

There are many different types of phone and laptop accessories that businesses can offer, from protective cases to charging cables to keyboard covers. This allows businesses to offer a wide variety of products to customers, increasing the potential for sales.

Repeat business

Phone and laptop accessories often need to be replaced or upgraded, providing businesses with an opportunity for repeat business and customer loyalty.

Wide reach

Selling unique phone and laptop accessories online can allow businesses to reach a wide audience, potentially increasing sales and brand recognition.

5. Home and living accessories

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Do you like to create a unique atmosphere at home? Sure, everyone tends to do that! This is why home and living accessories are so demanded on the market!

Growing demand

The home and living accessories market continues to grow, with consumers looking for unique and stylish products to enhance their living spaces. This trend is expected to continue in 2023, providing opportunities for businesses to meet this demand. Home renovation trend: With the ongoing pandemic, people are spending more time at home and investing in home renovations, providing a larger market for home and living accessories in 2023.

Customization options

Customization options, such as personalized designs and colors, can help businesses stand out in a competitive market and attract customers.

Sustainability

There is increasing demand for sustainable and eco-friendly home and living products. Businesses that can provide these options may have an advantage in the market.

What to sell on Amazon: being one step ahead of competition

a picture showing a couple of people willing to have clothes reflecting their inner state

Selling products in popular niches can be profitable, as these niches already have established demand and a potential customer base. However, competition in popular niches can be fierce, and businesses may struggle to stand out from competitors.

To succeed, it is important to differentiate yourself from competitors by bringing something new to the market. One way to identify gaps in the market is to conduct market research. This can involve analyzing industry reports, customer feedback, and online reviews to identify areas where current products or services are lacking.

Another strategy is to identify customer pain points and develop products or services that address these needs. For example, a business could identify a common complaint among customers in a particular niche, such as a lack of durable or sustainable products, and develop a line of products that addresses these concerns.

Once gaps in the market have been identified, businesses can begin developing unique products or services to meet customer needs. This can involve developing new technology, incorporating sustainable materials, or offering innovative features that are not currently available in the market.

While selling products in popular niches can be profitable, it is important to differentiate yourself from competitors by bringing something new to the market. By identifying gaps in the market and developing unique products or services that meet customer needs, businesses can stand out in a competitive market and increase their chances of success.

How to actually do that? Well, you can spend your time to do it all by yourself or skill all that and move to selling your products on Amazon.

Start selling unique products on Amazon

a picture showing how to start a business and inspire people

To enter the market with your own products, you need to create your unique products from scratch. This requires lots of time, effort, money, and also implies risks. How to skip all that to move right to selling your unique products on Amazon? We’re happy to help you with that!

  • Product research

Don’t you know what to sell on Amazon? No big deal — it’s all on us. Our team monitors the market on a daily basis to detect empty niches. We’ll help you start a business by selling products customers already look for but nobody sells yet. This is how to avoid any competition and win your target audience!

  • No manufacturing issues

Are you eager to bring unique products to the market, but you don’t what to support the whole production line and bear the expenses associated? That’s the way to do — we’ll design and manufacture your unique products to let you enter the market with groundbreaking stuff with no manufacturing issues!

  • Turnkey Amazon business

Do you want to sell on Amazon with no technical issues? We’ll help you with that — we’ll create an account on Amazon for you and upload your products there. This is how you’ll get an Amazon turnkey business for sale you’ll enjoy running!

Now you know well what to sell on Amazon to build a business you’ll always be proud of. Would you like to get it started by selling what customers already look for, but nobody sells yet? As easy as ever before — let us create your unique products for you to enter the market and win customers’ hearts!

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by Artemis K.
Artemis isn't just a senior copywriter at Sellvia, he's an ecommerce storyteller. With his BA in International Communication and MA in Advertising, he journeyed from the petrochemical industry to a purpose-driven role at Sellvia. Today, he crafts content that doesn’t just guide people to start successful ventures but helps them amplify their dreams, tap into their full potential, and see that success is much closer than it appears.
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